LEADING BRANDS® — Wavebreak Podcast

Dan Zavorotny, COO and Co-founder of Nutrisense, joins the Wavebreak Podcast to discuss the hiring and marketing playbook that scaled the company from a Wix website to 170+ employees. 

You'll also learn:

• The exact hiring process Nutrisense uses to hire top talent, including specific case study examples 
• How Nutrisense uses their Quiz to execute a personalized, data-driven customer acquisition strategy
• The communication methodology Dan uses to manage 15+ departments with as few Zoom calls as possible 

Dan Zavorotny is the COO of Nutrisense.

• Nutrisense
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Calvin Quallis, CEO and Founder of Scotch Porter, joins the Wavebreak Podcast to discuss the brand's rapid growth, retail expansion, $11 million Series B, and more. 

You'll also learn:

• Marketing strategy as an omnichannel brand with DTC, Amazon, and retail presence in Target, Walmart, and more
• Keys to building out a strong leadership team, from recruiting to team structure

Calvin Quallis is the CEO and Founder of Scotch Porter.

• Scotch Porter
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Vanessa Pham, CEO and co-founder of OMSOM, joins the Wavebreak Podcast to share her experience starting and scaling the brand from initial concept to national retail. 

In this episode you’ll learn:

• The story and origin of the OMSOM brand, including multiple iterations of the early brand
• Lessons from launching DTC and scaling into Whole Foods and Target
• Hiring strategy and recruiting as a high-growth consumer startup

And so much more!

Vanessa Pham is the CEO and co-founder of OMSOM. 

• OMSOM
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Chase Ramey is the VP of Finance at Organifi and has been with the brand since 2017. He joins the Wavebreak Podcast to share his experience overseeing finance at the high-growth brand, as well as his strategy for 2023. 

In this episode you’ll learn:

• The unique and unlikely story that led to Chase joining Organifi
• Top learnings and lessons from scaling Organifi profitably while bootstrapped
• 2023 finance strategy including specific recommendations around marketing, discounts, and inventory

And so much more!

Chase Ramey is the VP of Finance at Organifi. 

• Organifi
• TheMedicin Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

• The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
• How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
• Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen. 

Ryan Bartlett is the co-founder & CEO of True Classic.

• True Classic
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Jeremy Horowitz joins the Wavebreak Podcast to share how brands can win in 2023 and beyond. 

In this episode you’ll learn:

• Current state of DTC in public and private markets
• Key metrics and levers to maximize profitability
• How you can leverage inventory management and merchandising to drive growth

Jeremy Horowitz is the Partner Marketing Lead at Gorgias.

• Gorgias
• Jeremy Horowitz LinkedIn
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Ty Haney, Founder of TYB, Joggy, and Outdoor Voices joins the Wavebreak Podcast to share her experience building a leading lifestyle brand.

In this episode you’ll learn:

• Top learnings and lessons from scaling Outdoor Voices into a top brand
• The modern playbook for building a brand that lasts
• Tactical examples of community building to maximize loyalty and drive new customer referrals

And so much more!

Ty Haney is the Founder & CEO of TYB (Try Your Best).

• Joggy
• Outdoor Voices
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch.

In this episode you’ll learn:

• The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight 
• Marketing channels working in 2023 for the brand and how they market themselves as a retail brand
• Their growth strategy beyond grocery and becoming Butcher Box's first veggie burger ever

Hailey Swartz is the co-founder & co-CEO of Actual Veggies.

• Actual Veggies
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Braxton Manley of Braxley joins the Wavebreak Podcast to share his journey building a lifestyle brand starting with the world's comfiest Apple Watch bands.

In this episode you’ll learn:

• The brand's strategy for accelerating growth by launching new products
• Top performing marketing channels for the brand today (with examples)
• Tactical examples of community building to maximize loyalty and drive new customer referrals

Braxton Manley is the Founder of Braxley Bands. 

• Braxley Bands
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Haley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content.

In this episode you’ll learn:

• The TikTok Strategy that has generated 40+ million views on a single post for free
• Marketing channels working in 2023 for the brand and how they're intentionally decreasing ad spend
• Their unique utility patent and strategy for protecting their brand around the globe

Haley Pavone is the Founder & CEO of Pashion Footwear.

• Pashion
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.