Haley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content.

In this episode you’ll learn:

• The TikTok Strategy that has generated 40+ million views on a single post for free
• Marketing channels working in 2023 for the brand and how they're intentionally decreasing ad spend
• Their unique utility patent and strategy for protecting their brand around the globe

Haley Pavone is the Founder & CEO of Pashion Footwear.

Links Mentioned

• Pashion
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.