LEADING BRANDS® — Wavebreak Podcast

Dylan Kelley, founder & CEO at Wavebreak, and guest David Morneau, Managing Partner at inBeat talk about the 2023 growth playbook across TikTok, Influencer Marketing, Lifecycle Marketing, Brand Building, and more. 

• Inbeat
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand.

In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands. 

In this episode you’ll learn:

• Amy’s top learnings as a venture capitalist that accelerated the success of Madison Reed
• How the brand excelled at navigating challenges during the pandemic
• The importance of educating their customers and their approach to CX
• The brand's strategy for accelerating growth by scaling in retail
• Madison Reed's most effective marketing channel 

You'll also hear what Amy would go back and do differently, plus what's next for Madison Reed. This episode is a must listen. 

• Madison Reed
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Ben Tregoe joins the Wavebreak Podcast to talk about the current state of DTC brand valuations and how brands can maximize profitability in 2023.

In this episode you’ll learn:

• Current state of the market and DTC valuations
• Recommendations for increasing profitability
• Best practices you can steal from leading brands like Lululemon and Canada Goose

Ben Tregoe currently serves as Chief Executive Officer of Bainbridge Growth.

• Bainbridge Growth
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Dylan Kelley dives into the top challenges facing brands in 2023 and how you can be ahead of the pack in every way.

• Schedule a Call
• Join our Email List
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Dylan Kelley covers the top challenges facing brands today and how brands can continue to grow despite these challenges, with tactical and actionable examples shared along the way.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & CRM agency for brands.

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

John Roman joins the Wavebreak Podcast to talk about BattlBox and how the 8-figure subscription box company has grown revenue by leveraging organic content. 

In this episode you’ll learn:

• How BattlBox scaled YouTube Shorts into their #1 Marketing Channel in less than 12 months
• The impact of a dedicated Netflix Series on their revenue, plus how the show was originally picked up by Netflix
• Additional organic content strategies that are working now for BattlBox

John Roman currently serves as Chief Executive Officer for The BattlBox Group.

• BattlBox
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022.

In this episode you’ll learn:

• KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their business
• Positioning strategy to make your brand stand out from increased competition
• How to build an in-house performance marketing team to efficiently scale paid search and social again

Joe Anhalt is the VP of Marketing at KOIO, luxury footwear for everyday wear.

• KOIO
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Ariana Ferwerda joins the Wavebreak Podcast to talk about Halfdays fast-growth, innovative community marketing strategies, and how the brand maximizes growth every season.

In this episode you’ll learn:

• The community and content strategy Halfdays uses to build customer loyalty via Slack (yes, Slack)
• Behind-the-scenes of a rapidly growing seasonal brand from marketing to inventory planning
• Product expansion and merchandising as a growth lever

Ariana Ferwerda is the co-founder and CEO at Halfdays, an outdoor brand for the modern woman where technical meets chic.

• Halfdays
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Dylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023.

In this episode you’ll learn:

• How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions.
• The number one mistake CRM and lifecycle programs make and how it cripples their potential with email and SMS. 
• The problem with copy and pasting playbooks used by other brands and expecting them to work for your brand.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Marshall Conley joins the Wavebreak Podcast to talk about launching brands using innovative marketing strategies.

In this episode you’ll learn:

• Creating a real world product based on 700,000 suggestions, 5.5 million likes, and almost a million human beings via TikTok.
• What is a Discord community and how did it play an important part in Slø’s success as a modern brand. 
• How doing things differently led to huge success for Slø as a fashion brand.

Marshall Conley is Chief Marketing Officer & Co-Founder at Slø, functional clothes that last.

• Slo
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.