Ariana Ferwerda joins the Wavebreak Podcast to talk about Halfdays fast-growth, innovative community marketing strategies, and how the brand maximizes growth every season.

In this episode you’ll learn:

• The community and content strategy Halfdays uses to build customer loyalty via Slack (yes, Slack)
• Behind-the-scenes of a rapidly growing seasonal brand from marketing to inventory planning
• Product expansion and merchandising as a growth lever

Ariana Ferwerda is the co-founder and CEO at Halfdays, an outdoor brand for the modern woman where technical meets chic.

Links Mentioned

• Halfdays
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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