LEADING BRANDS® — Wavebreak Podcast

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching. 

 In this episode you’ll learn:

• The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever.
• The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper.
• The costs every D2C startup should plan for when optimizing branding and PR for their companies.

Andrew Benin is Co-founder and CEO at Graza, olive oil made for anyone who cooks..

• GRAZA
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Andrew Gluck joins the Wavebreak Podcast to share what big picture insights he’s learned firsthand from shifting from the agency-side to the investor-side of ecommerce technology and D2C brands.

In this episode you’ll learn:

• What Andrew learned working with some of the fastest growing D2C brands in the world, from Helix Sleep, Rothy’s, and Tommy John, among 50+ others—his list goes all the way up to Nike.
• What strategies Andrew is seeing work best today, despite the rapidly changing environment.
• How smart D2C companies are planning for a future they can’t fully predict ahead of time.  

Andrew Gluck is GP at irrvrntVC, a firm focused on early-stage companies in the DTC, AdTech, and NextGen Commerce areas.

• irrvrntVC
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Kent Yoshimura joins the Wavebreak Podcast to share how Neuro managed to sell 50,000,000 pieces of product, and why that’s only the beginning for this nootropic gum & mints company.

In this episode you’ll learn:

• Kent’s wild background before starting Neuro. It could have been written in Hollywood!
• How Neuro, founded in 2015, found liftoff selling nootropic gum and mints, to the point of being stocked in 10,000 retail locations (including Whole Foods, Walmart, CVS, and many others).
• The secrets behind achieving scale, what strategies are working best for Neuro right now, and what they have planned for the future.

Kent Yoshimura is Co-Founder at Neuro, gum and mints to energize, calm and focus you whenever you need it.

• Neuro
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Kasey Moss from CHOMPS joins the Wavebreak Podcast to share actionable takeaways D2C brands can steal from CHOMPS 2022 marketing strategies.

In this episode you’ll learn:

• A bird’s-eye view of CHOMPS entire organic social strategy, the rationale behind it, and how you can copy and paste bits and pieces for your own ecommerce brand.
• What’s working in the world of influencer marketing today and how CHOMPS is interacting with their influencers of choice.
• How to drive results from modern marketing strategies, like podcasting marketing and NFTs.

Kasey Moss is Brand Director at CHOMPS, snack sticks sourced from 100% grass-fed & finished beef and venison, paleo & whole30 approved, and certified gluten free.

• CHOMPS
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

David Morneau joins the Wavebreak Podcast to break down what’s driving results behind the scenes of a micro-influencer marketing agency. 

In this episode you’ll learn:

• The marketing strategies David is seeing drive real, tangible results in 2022. 
• The realities of attribution in an omni-channel marketing environment, and why the solution is to treat attribution as a trend line.
• The formula David is using today for successful TikTok marketing campaigns.    

David Morneau is Managing Partner at inBeat Agency, a micro-influencer marketing agency that serves online brands to help them with their social media influencer marketing requirements.

• Inbeat
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Join your host Dylan Kelley as he breaks down what’s actually working in ecommerce marketing.  

In this episode you’ll learn:

• How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace. 
• The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm changes.
• How to set your brand up for success, double down on opportunity, and prepare for a Q4 you can be proud of.

Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.

• Wavebreak Newsletter
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Shanif Dhanani joins the Wavebreak Podcast to help shed light on what A.I. can actually tell you about your marketing strategies, and what A.I. use cases marketers need to be paying attention to in 2022.

In this episode you’ll learn:

• How brands can leverage A.I. to improve their marketing today, no matter how big or small they are.
• The true optimal winback windows for customers—and why it’s a shorter window than you might think.
• The actionable marketing insights you only learn from building with A.I., and how they can apply to any brand.

Shanif Dhanani is Founder and CEO at Apteo, a company using customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.

• Apteo
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

David Mauer joins the Wavebreak Podcast to talk about new marketing strategies brands are using to get ahead of their competition.

In this episode you’ll learn:

• Why interactive video shopping could be the strategy that picks up traction in the competitive world of ecommerce.
• How you can be an early adopter to live video shopping, including how to staff it, ROI estimates, and specific tactical examples that are seeing incredible results right now.
• What David’s learned about omnichannel ecommerce, and bigger picture omnichannel marketing strategies, while working on HiTouch.

David Mauer is the Founder and CEO at HiTouch, a company supercharging sales and brand loyalty by connecting to customers over live video shopping.

• HiTouch
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

This week’s episode of the Wavebreak Podcast showcases an incredible interview that took place on our sister podcast, Glam and Grow.

Hosted by Takara Sewitt, Glam and Grow interviews leaders at beauty, fashion, and lifestyle brands. She dives into their stories, lessons learned, and perspectives on the changing industry.

In this episode, JuE Wong joins the Glam and Grow Podcast to talk about:

• The benefits that a social media presence offers brands, and the drawbacks you don’t hear discussed nearly as often. 
• OLAPLEX’s approach to managing the supply chain, and the residual effects caused by the pandemic that are still haunting brands. 
• How JuE approaches leading one of the largest hair care brands in the world, including how she took the company public, and everything in between.

JuE Wong is CEO at OLAPLEX, a brand focused on repairing extreme damaged hair using the OLAPLEX patented system.

• OLAPLEX
• Glam & Grow
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Lucas Lappe joins the Wavebreak Podcast to share what he’s learned co-founding several successful, uniquely interesting companies.

In this episode you’ll learn:

• How Lucas scaled a D2C brand from $0 to $1 million in just 90 days.
• What he’s learned running an agency responsible for propelling a lot of high growth D2C brands.
• Supply chain, manufacturing, strategy, and the foundational basics every founder should know about before they launch their next brand.

Lucas Lappe is Co-Founder and Head of Product at Doris Dev, a team of product development experts who lead projects from idea to market, and beyond.

• Doris Dev
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.