LEADING BRANDS® — Wavebreak Podcast

Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else.

In this episode you’ll learn:

• How Michael approaches product seeding with celebrities and influencers by treating them like family.
• How Lalo tripled the size of their distributed team without hurting their family-first ethos.
• How to think about marketing holistically and better relate to your audience by talking to your customers.

Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you’ll be proud to own.

• Lalo
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Chad Meyerson joins the Wavebreak Podcast to share everything from developing non-conventional ecommerce strategy that converts, to how he’s managing supply chain challenges in 2022.

In this episode you’ll learn:

• How Chad handles inventory challenges and unpredictable supply chain surprises.
• Everything you need to know about implementing a ‘try before you buy’ program that ships customers’ orders for free and only charges customers for the products they keep.
• Why ‘thinking like a marketer’ leads to poor retention marketing programs, how Chad learned this working in the travel industry, and what he’s doing to fix it at ROOLEE.

Chad Meyerson is CEO at ROOLEE, a women's clothing brand inspiring self-love and genuine sisterhood.

• ROOLEE
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Colm Mackin joins the Wavebreak Podcast to break down how he and his wife grew an interesting idea few people were thinking about into a successful business.  

In this episode you’ll learn:

• The details behind Colm’s previous career structuring investments for hedge funds and Helen’s previous career as a competitive hair stylist.
• The story from Fashion Week that led him and his wife to starting Act + Acre.
• The flywheel responsible for generating 150 pieces of press (so far) this year. 

Colm Mackin is Co-Founder and CEO at Act + Acre, a modern​ hair care​ wellness brand that exists to make you think differently about the health and care of your hair.

• Act + Acre
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Natanel Bigger joins the Wavebreak Podcast to share the playbook he uses to build modern luxury brands.

In this episode you’ll learn:

• How Nate’s unique background building some of the most well known brands in the world has helped him scale Monpure London.
• What modern luxury brands look like in 2022, how they’ve evolved over the years, and how luxury brands can compete with D2C brands that utilize heavy discounting.
• What channels and distribution strategies Nate relies on to build luxury brands, and how they differ from the traditional D2C playbook.

Natanel Bigger is Founder at Monpure London, the leading scalp and hair health experts, with results-driven products backed by scientists.

• Monpure London
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Ana Santos joins the Wavebreak Podcast to share her process behind developing a sticky, authentic voice on social media.

In this episode you’ll learn:

• How brands can be themselves on social media without sounding fake.
• How Ana manages to generate engagement and drive word-of-mouth across Twitter, TikTok, Instagram, and more.
• How to find relevant fandoms from within your follower base to join conversations (and inside jokes) your followers are already having with each other.

Ana Santos is responsible for running all things social media at Burger King. Ana’s work has been featured in Adweek, Ad Age, The New York Times, and more.

• Ana Santos LinkedIn
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Chip Overstreet joins the Wavebreak Podcast to share how he parlayed his previous experience in ecommerce into scaling Spiceology to over 140 employees. 

In this episode you’ll learn:

• How his previous ecommerce experience prepared him for rapid growth at Spiceology
• How to build a team the right way, including when to level up your leadership team
• The approach Spiceology took to differentiate marketing through product

Chip Overstreet is CEO at Spiceology, a company on a mission to eliminate dull flavors from the kitchen. Experiment with flavor using their 300+ fresh ingredients and bold spices.

• Spiceology
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Vincent Bradley joins the Wavebreak Podcast to reveal several systems he relies on to ensure his business experiences automatic growth.

In this episode you’ll learn:

• The KPIs Vincent cares about most while running Proper Wild as a data driven brand, and how that affects his approach towards future growth. 
• Concrete tactical examples on how to scale your ecommerce brand, including how to hire a co-founder.
• The exact process Vincent uses to iterate and improve Proper Wild on a weekly basis, and how you can steal the blueprint for your own brand.

Vincent Bradley is Co-Founder at Proper Wild, powerful, plant-based energy shots that care about your health. Long-lasting energy with no crash, clean ingredients, brain power and reduced jitters.

• Proper Wild
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Andrew Case returns to the Wavebreak Podcast to break down notable events in ecommerce from Q1, how he’s thinking about the future of ecommerce, and the systems behind launching a successful ecommerce brand in 2022. 

In this episode you’ll learn:

• How ecommerce brands are dealing with selling out of stock, and why the messaging in your marketing can make all the difference in how customers respond.
• How operators like Andrew are thinking about the current state of ecommerce as we close up Q2 2022.
• The mental models Andrew uses to find high potential ecommerce startup ideas.

Andrew Case is Co-Founder at Noonbrew, an iced tea with 19 superfoods designed to increase natural energy, boost digestion, and enhance focus.

• Noonbrew
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Matthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most.   

In this episode you’ll learn:

• Why they use a ‘drop’ model instead of a traditional ‘always on’ ecommerce model
• How they scaled from 0 to 40 employees (and what they learned about team building in the process)
• How Last Crumb managed to generate millions in revenue without any real marketing efforts      

Matthew Jung is CEO at Last Crumb, luxury handmade cookies baked in weekly limited batches and delivered nationwide.

• Last Crumb
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Eric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain.

In this episode you’ll learn:

• How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room.
• Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional. 
• The actions responsible for Gainful’s success as a VC-backed leader in the space with over 25 employees.

Eric Wu is Co-Founder at Gainful, protein powder that is personalized for your body, weight loss, and fitness goals.

• Gainful
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.