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How a Dorm Room Experiment Led to Millions in Revenue with Eric Wu
Eric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain.
In this episode you’ll learn:
- How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room.
- Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional.
- The actions responsible for Gainful’s success as a VC-backed leader in the space with over 25 employees.
Eric Wu is Co-Founder at Gainful, protein powder that is personalized for your body, weight loss, and fitness goals.
Links Mentioned- Gainful
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.
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By Dylan Kelley
4.9
8989 ratings
Eric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain.
In this episode you’ll learn:
- How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room.
- Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional.
- The actions responsible for Gainful’s success as a VC-backed leader in the space with over 25 employees.
Eric Wu is Co-Founder at Gainful, protein powder that is personalized for your body, weight loss, and fitness goals.
Links Mentioned- Gainful
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.