LEADING BRANDS® — Wavebreak Podcast

Andrew Case returns to the Wavebreak Podcast for the third time to break down the strategies he’s relying on today to run a successful D2C brand, recent product launches, and what goes into launching a new product.

In this episode you’ll learn:

• How he scaled Noonbrew into a D2C success story.
• The exact framework behind his most recent 6-figure product launch—that happened in a single weekend.
• The foundational strategy he takes when thinking about new ways to expand, and why it starts with a focus on life-changing products.

Andrew Case is Co-Founder at Noonbrew, natural superfoods that power you through the mornings and afternoons.

• Noonbrew
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

David Morneau joins the Wavebreak Podcast to riff on what’s changed with Q4 marketing strategies for 2022. 

In this episode you’ll learn:

• The reason why Black Friday sales are starting earlier and earlier as the D2C space grows more competitive, and why your brand should consider starting even earlier.
• The behind-the-scenes economics of influencer marketing in 2022, now that influencers are growing more and more aware of their true market value. 
• How inBeat, as a leading influencer marketing agency, decides what kind of content to post on each platform, and why knowing what works on TikTok makes it all easier. 

David Morneau is Founder and CEO at inBeat, leading influencer marketing agency and platform.

• Inbeat
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

This week we’re showcasing a conversation about Merit Beauty with Aila Morin and Takara Sewitt from the Glam & Grow podcast, where leaders from top beauty, skincare, fashion, and lifestyle brands are interviewed about their journey.

In this episode you’ll learn:

• How Merit Beauty has rapidly grown into a leading beauty brand sold in over 800 Sephora stores, within their first year of operation.
• Why community building has been a major catalyst behind Merit Beauty’s success.
• The current strategies Aila is overseeing at Merit Beauty to acquire new customers today.

Aila Morin is SVP of Growth at Merit Beauty, a clean, vegan, cruelty-free minimalist makeup brand.

• MERIT Beauty
• Glam & Grow Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Your host Dylan Kelley goes solo on this episode to break down everything your brand needs to be aware of when it comes to changes brought on by iOS 16.  

In this episode you’ll learn:

• Do you need to worry about iOS 16 affecting your brand’s marketing performance? Or is this update more mild than iOS 15?
• The new owned marketing channel iOS is bringing in 2023, and what you need to know before it’s released.
• The missed email revenue opportunities a surprising amount of modern D2C brands are missing.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Dustin Jones joins the Wavebreak Podcast to break down growing D2C brands in 2022.

In this episode you’ll learn:

• Modern strategies for growing the next big D2C brand.
• A guide to acquiring and scaling new brands while remaining profitable the entire time.
• The unit economics every brand should be aiming for (and we’re not talking about CAC or LTV).

Dustin Jones is Co-Founder and CEO at Unified Commerce Group, a retail platform focused on acquiring and scaling the next generation of purpose-driven brands.

• Unified Commerce Group
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

David Morneau rejoins the Wavebreak Podcast to share his expertise as an expert operator.

In this episode you’ll learn:

• How to differentiate your brand amongst increasingly crowded marketplaces.
• How to get more out of your marketing campaigns by copying strategies the top mobile apps are using to acquire customers.
• The current state of D2C, and what your brand needs to be aware of as we enter Q4.

David Morneau is Founder and CEO at InBeat, leading influencer marketing agency and platform.

• Inbeat
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

This week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday.

In this episode you’ll learn:

• How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday.
• How Brian steered Chirp to 13x-ing their revenues over a period of 3 just years.
• How Brian’s mom played a key part in developing Chirp’s Facebook marketing strategy.

Brian Nielson is the VP of Marketing at Chirp, a single-SKU bootstrapped back pain relief company that raised $1.2M on Kickstarter and appeared on Shark Tank.

• Chirp
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Your host Dylan Kelley goes solo on this episode to break down everything you need to know about implementing a last minute high-performing BF/CM email strategy for your brand before it’s too late.      

In this episode you’ll learn:

• How you should be grading the performance of your own email program, and why everything ultimately leads back to revenue earned. 
• Why a large portion of your success this upcoming BF/CM will come from what you do over the next couple of weeks. 
• You’re running out of time to optimize for the most important Q4 event for the ecommerce industry —listen to the podcast and start implementing ASAP! 

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Adam Hendle joins the Wavebreak Podcast to break down how he founded an 8-figure brand with a surprisingly tiny team, before successfully exiting the company earlier this year.

In this episode you’ll learn:

• How Ballsy scaled to 8-figures in revenue as a D2C men’s grooming brand.
• What happens behind-the-scenes of an 8-figure brand being run by an incredibly small team, and why finding a great agency partner was an essential part of running lean.
• The unscientific approach behind “putting everything on the table” every holiday reason to maximize revenue and stop leaving meat on the bone.

Adam Hendle is Founder of Ballsy, the makers of Ballwash, a new men's activated charcoal natural body wash that smells and works great.

• Ballsy
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

It’s that time of the year again. The 2022 Black Friday/Cyber Monday Email and SMS Marketing Plan is finally here to provide industry-leading guidance on the biggest sales of the year.

In this episode you’ll learn:

• All the insights Wavebreak, as a boutique email & SMS marketing agency, has learned from 6 years of running BF/CM strategy for high growth brands.  
• What’s different about BF/CM strategy in 2022: ad costs are more expensive, the algorithms aren’t working as intended, and new economic factors are at play… how should that affect your 2022 strategy?
• Why now is the time to get professional help with your email and SMS marketing plan. If you’ve been putting it off all year, you can’t afford to wait any longer!  

• Behind-the-Scenes Of What’s Working Now & Proven Growth Strategies For Q4
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.