LEADING BRANDS® — Wavebreak Podcast

Madison Reed with Founder and CEO Amy Errett


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Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand.

In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands. 

In this episode you’ll learn:

  • Amy’s top learnings as a venture capitalist that accelerated the success of Madison Reed
  • How the brand excelled at navigating challenges during the pandemic
  • The importance of educating their customers and their approach to CX
  • The brand's strategy for accelerating growth by scaling in retail
  • Madison Reed's most effective marketing channel 

You'll also hear what Amy would go back and do differently, plus what's next for Madison Reed. This episode is a must listen. 

Links Mentioned
  • Madison Reed
  • Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
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Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

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LEADING BRANDS® — Wavebreak PodcastBy Dylan Kelley

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