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Optimizing Your Marketing For Long-term Growth with Joe Anhalt at KOIO
Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022.
In this episode you’ll learn:
- KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their business
- Positioning strategy to make your brand stand out from increased competition
- How to build an in-house performance marketing team to efficiently scale paid search and social again
Joe Anhalt is the VP of Marketing at KOIO, luxury footwear for everyday wear.
Links Mentioned- KOIO
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.
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By Dylan Kelley
4.9
8989 ratings
Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022.
In this episode you’ll learn:
- KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their business
- Positioning strategy to make your brand stand out from increased competition
- How to build an in-house performance marketing team to efficiently scale paid search and social again
Joe Anhalt is the VP of Marketing at KOIO, luxury footwear for everyday wear.
Links Mentioned- KOIO
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.