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Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera
In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.
In this episode, the following topics are discussed:
- Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
- Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.
- New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.
Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.
Links Mentioned- AminoLean at RSP Nutrition
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.
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By Dylan Kelley
4.9
9595 ratings
In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.
In this episode, the following topics are discussed:
- Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
- Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.
- New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.
Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.
Links Mentioned- AminoLean at RSP Nutrition
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.