Strategic planning is crucial for any organization or association as it helps define direction, allocate resources effectively, and ensures everyone is working towards the same common goals. In this podcast AOE's strategic planning top consultants Kathy Spanier and Drew Burns discuss how having a strategic plan can set the foundation for making informed decisions and adapting to changes in the market.

Read our blog on strategic planning: https://www.aoeteam.com/post/crafting-enduring-success-through-the-art-of-long-term-strategic-planning

Surveys have evolved into a powerful tool for gaining deep insights into customer preferences, behaviors and needs. In this podcast Janice Clines, Marketing Manager for AOE, shares how surveys provide B2B organizations with a wealth of information that can drive better decision-making, enhance client relationships and ultimately contribute to growth and success. Read the blog discussed in this podcast: https://www.aoeteam.com/post/the-power-of-online-surveys

In its simplest form, customer segmentation is a process by which you organize your customers with regards to their needs and your services. In this podcast AOE president Kimberly Kayler discusses how customersegmentation directly links customer behavior and their potential profitability to customer loyalty. Read the blog discussed in this blog: https://www.aoeteam.com/post/customer-segmentation-key-to-client-relations-and-sales-process-development

Hosting a webinar or virtual event is a great way to share high-quality information and connect with your audience on a personal level. However, to achieve this, it is key to draw people in and inspire them to attend your event. In this podcast AOE publications coordinator Emily Emanuelsen discusses key strategies proven to not only increase registration numbers, but also attendee engagement. Read the blog discussed in this podcast: https://www.aoeteam.com/post/how-to-improve-webinar-and-digital-event-registration

When did picking up the phone and talking to our clients and colleagues become such a foreign concept? In this podcast AOE president Kimberly Kayler discusses why connecting with our clients or co-workers via phone, Zoom or a Teams call might be better than sending an email. Read the blog here.

Sustainability is more than just a buzzword. It’s a crucial component of ethical marketing that resonates deeply with consumers. For marketing professionals and brands committed to ethical practices, understanding the nuances of sustainable marketing and avoiding greenwashing is essential. In this podcast AOE's Kari Moosmann, Account Manager and Sustainability Practice Group Leader, discusses three different blogs all related to sustainability marketing best practices.

Blogs discussed in this blog: https://www.aoeteam.com/post/understanding-greenwashinghttps://www.aoeteam.com/post/best-practices-for-authentic-sustainability-marketinghttps://www.aoeteam.com/post/sustainability-marketing-strategies

TikTok has rapidly ascended to the forefront of social media platforms, transforming from a niche app for viral dance challenges to a powerful marketing tool for businesses. While you may have discounted TikTok in the past as a potential tactic for your business, it may be time to reconsider.https://www.aoeteam.com/post/the-impact-of-tiktok-on-businesses-getting-started

The industries we serve have always been at the forefront of technological advancements. Yet, the integration of AI marks a new era of innovation and efficiency. In this podcast we shed light on how using AI as a tool is enhancing our work while continuing to maintain the high level of expertise and creativity that our clients have come to expect. Read the blog that is mentioned in this podcast: https://www.aoeteam.com/post/it-s-a-revolution-how-aoe-is-leveraging-ai

Navigating a crisis is something all organizations should prepare for in terms of organizational and communications plans. In today's podcast we discuss how the importance of crisis management in public relations lies in the efforts of crisis communications; it’s not only about what you are doing, but how you are choosing to communicate those plans.

https://www.aoeteam.com/post/what-is-a-crisis-communication-specialist

In construction and engineering, safety is not just a best practice—it's a necessity. Through clear, accurate and timely communication, we can reduce accidents and foster a culture of collaboration and safety. In this podcast we take a deeper dive into the importance of communicating safety in the industries we serve. Read the blog that is referenced in this podcast: https://www.aoeteam.com/post/the-importance-of-communicating-safety-in-aec-industries