Thank you for joining the Advancing Excellence podcast. In this episode, AOE Account Manager Laura Merritt and AOE President Kimberly Kayler discuss their roles as contributing authors to the upcoming book Marketing for Leaders. Together, they co-authored Chapter 6, Lead With Trust in Times of Crisis, sharing practical insights on how leaders can build credibility, communicate effectively and navigate uncertainty when it matters most. Hit play and listen to their conversation.

"Why is AI recommending our competitor over us?"If that question has landed on your desk, you are not alone. And the honest answer is trickier than any tidy ranking would have you believe.In this episode, Amy Numbers, VP of Operations at AOE, sits down with Janice Clines, Director of Marketing, to unpack the messy truth about AI visibility. Here's the catch: those tools promising to rank you against rivals often disagree with each other, because AI is probabilistic and personalized. That number on your slide? It won't sit still.You'll learn why AI rankings can't be trusted, the three phases of GEO that actually matter, and the signals smart marketers measure instead. By the end, you'll know how to walk into your next stakeholder meeting with a clear, evidence-based answer rather than a guess.Stop chasing rankings. Start diagnosing the real problem.Listen now.Read Janice's blog here: https://www.aoeteam.com/post/do-you-have-a-competitive-geo-problem-how-to-know-if-ai-recommends-you-or-your-rivals

Your marketing budget is the first thing on the chopping block when earnings season hits. Why?In this episode, host Janice Clines sits down with Brian Wheeler, managing director of communications and marketing at ACI, to challenge one of the biggest misconceptions in business: that marketing is a cost to be cut, not an investment in the future.You'll hear why a brand you spent years building still doesn't show up on the balance sheet, how boardroom perception quietly turns marketing into an efficiency target, and the surprising reason brand value only "counts" when one company buys another.Brian also shares how smart marketers flip the script: leading with risk reduction, protecting margins, and finally speaking the language of finance the CFO respects.Want a seat at the financial table? This conversation shows you how to earn it.Listen now and follow Advancing Excellence so you never miss an episode.Read Brian's blog Here https://www.aoeteam.com/post/why-marketing-is-not-just-another-business-cost #aoepodcast #AOEBlogs #MarketingTips #marketingstrategies

Thank you for joining the Advancing Excellence podcast. In this episode we dive into the topic of strategic planning and why it's so important for the long term health and growth of any organization. Joining the podcast is Kimberly Kayler, president of AOE and Bill Rushing, manager of civil engineering and architecture for Waldemar S. Nelson and Co. Click play and begin listening now.

Are you truly maximizing your marketing ROI with artificial intelligence, or just following the hype. In this episode of the Advancing Excellence podcast, host Janice Clines explores the real transformative power of AI in the marketing world. We dive into the latest trends, strategies and innovations that actually move the needle. Guest Laura Merritt, Senior Account Manager at AOE, joins the podcast to share her expert insights on how to squeeze a higher percent of return from your AI tools. Hit play and begin listening now. Check out the blogs mentioned in the podcast: https://www.aoeteam.com/post/maximizing-roi-with-ai-in-marketing-from-adoption-to-impacthttps://www.aoeteam.com/post/from-productivity-to-performance-unlocking-ai-s-true-potentialhttps://www.aoeteam.com/post/measuring-impact-proving-ai-roi-in-marketing#AOEPodcast #AIMarketing #Marketing #marketingprofessionals

AOE is celebrating the 100th episode of the Advancing Excellence podcast and we couldn't be more thrilled. Join AOE President Kimberly Kayler and our Director of Marketing and usual host Janice Clines as they flip the script. You will get an inside look at how we built this podcast overcame early challenges, developed a successful content strategy and what our plans for the future entail. Join us in the celebration and hit that play button and listen along.

Thank you for tuning into the Advancing Excellence podcast. In today’s episode, we explore how AI-driven threats are rapidly shifting from minor nuisances to serious risks. To stay ahead, organizations must rethink their strategies—and we break down what you can do to strengthen your defenses. Click play and dive into the conversation.Read the full blog here: https://www.aoeteam.com/post/adapting-to-a-new-threat-landscape #aoepodcast #cybersecurity #AIThreats

Thank you for joining the Advancing Excellence podcast. In this episode, we break down a topic every leadership team needs to master: strategic planning and root cause analysis. It’s all about making sure you’re solving the right problems upfront, instead of jumping into action and getting stuck when growth slows. Hit play to start learning how to keep your organization moving forward.#AOEPodcast #rootcauseanalysis #strategicplanning #strategy #B2B

Thank you for joining the Advancing Excellence podcast. In this episode we explore the heavy cost of greenwashing for organizations. By prioritizing truth, science, and radical transparency, this podcast offers many tips on how you can share your sustainability journey in a way that resonates with your audience and withstands regulatory scrutiny. Hit play and begin the podcast now! #AOEPodcast #Sustainability #Greenwashing #MarketingStrategies #b2b

How can we make construction sites safer?In our latest "Advancing Excellence" podcast episode, we explore this critical question with safety innovation expert Scott Greenhaus. Host Janice Clines and Scott dive deep into his recent article from the International Concrete Repair Institute’s Concrete Repair Bulletin, discussing the future of workplace safety in construction.This is a conversation you won't want to miss.Listen to the full episode now to gain valuable insights!Learn more here: https://www.constructionwellness.org/ #ConstructionSafety #WorkplaceSafety #Podcast #ConstructionIndustry