Thank you for joining the Advancing Excellence podcast. In this episode, we’re tackling one of the biggest challenges facing associations today: membership growth. From recruitment hurdles to retention struggles, we’ll explore the root causes and, most importantly, actionable solutions. Joining us is Michelle Stern, Membership Coordinator for the Post Tensioning Institute, who brings expert insights and fresh ideas to the table.Read Michelle's blog here: https://www.aoeteam.com/post/overcoming-membership-and-growth-challenges

Welcome to the Advancing Excellence podcast. Summer is a great chance to work on that passion project, re-connect with friends and family, or even pursue a new hobby. But, embarking on these activities may require you to outline your rules for the summer. Learn how to pause and establish your goals for this summer, and the importance of declaring your passion and ideas with those around you.

Welcome to the Advancing Excellence podcast. In this episode we tackle a critical topic for content creators and business leaders alike: creating value, not just volume, in content strategy. Explore the growing pressure to produce more and how prioritizing high-impact, audience-focused content can make all the difference. Read the blog mentioned in this podcast: https://www.aoeteam.com/post/content-innovation-means-creating-value-not-just-volume Visit our website to learn more on content marketing strategies: https://www.aoeteam.com/marketing

Discover how AOE’s PR Practice Group is revolutionizing the way brands connect, communicate, and thrive! Join host Janice Clines, Marketing Manager and Drew Burns, Director of Client Strategy at AOE, as they discuss the mission of this dynamic team and their vital role in building trust, shaping narratives, and elevating brands to new heights.Learn about their key activities—including media relations, content marketing, strategic campaign planning, and digital outreach—that empower industries to communicate effectively in today’s fast-changing landscape. Drew shares insights into AOE’s unique approach, blending the timeless principles of journalism with cutting-edge PR tactics like digital marketing tools, multimedia platforms, and AI integration.Get inspired by award-winning campaigns, such as the Hermes Creative Strategic Campaign Gold Award and the Platinum Award for sustainable concrete pavements, which underscore the team’s proven results and innovation. Plus, hear valuable advice for businesses exploring PR for the first time or looking for the right partner to amplify their impact.Tune in now to learn how AOE’s PR Practice Group can help your business build credibility, establish trust, and tell authentic stories. For more resources and information, visit AOEteam.com and explore the Public and Media Relations section. Don’t forget to like, comment, and subscribe for more expert insights from the Advancing Excellence Podcast! #PR #Marketing #PublicRelations #aoe Read the blog discussed in this podcast: https://www.aoeteam.com/post/spotlight-on-aoe-s-pr-practice-group

In this episode on the Advancing Excellence podcast we’re joined by two leaders from the Concrete Foundations Association—Trenton Baty and James Baty—who share how CFA is advancing its mission, supporting its members, and setting a bold course for the future. From industry innovation and member engagement to workforce development and personalized services, we’ll explore what’s driving their momentum and the lasting impact they’re making.

Mindfulness has been a buzz in corporate circles for more than a decade. In fact, a recent study showcased that approximately 50% of US employers have some sort of mindfulness training for their employees. But, how does training and instruction result in mindfulness at work? In this episode, AOE President Kimberly Kayler shares insight on the role of breath, the stories we tell ourselves and the power of our brain related to corporate mindfulness.

Welcome to the Advancing Excellence Podcast. In this episode Marketing Manager Janice Clines sits down with Bryce Barker, Director of Association Management Services at AOE, to discuss how small, strategic improvements can transform your website without the cost or complexity of a full redesign. Together, they’ll cover everything from refreshing your website’s design and conducting usability testing, to optimizing content and unifying your digital presence.Read Bryce's blog here: https://www.aoeteam.com/post/smart-strategies-for-website-improvements-without-a-heavy-redesign

In this episode of the Advancing Excellence podcast, AOE President Kimberly Kayler invites us to take a true look at why we do things, which is especially important today as many organizations are tightening their belts due to the impact of tariffs, rising material costs and concerns about our economy. So, why do you cut off the end of your ham?

Welcome to the Advancing Excellence podcast! In this episode, we explore how LinkedIn has evolved beyond just a networking tool for professionals. Once driven by timing, the platform now prioritizes knowledge-based content, making it a powerful space for thought leadership and engagement. Want to read the blog? find it here: https://www.aoeteam.com/post/how-linkedin-has-evolved-from-timing-based-to-knowledge-based-content

In this episode, we explore the journey of creating a publication from the ground up. From defining your niche and audience to designing captivating layouts and crafting compelling content, we break down the steps to bring your vision to life.