In this episode, Colleen Barry, Head of Marketing at Ketch, breaks down how modern companies can strengthen growth by building on permission-based data and smarter privacy practices. She explains how Ketch helps organizations replace outdated GDPR-era tools with end-to-end consent management that connects clean, compliant data across every system marketers rely on. Colleen also shares how buyers now discover solutions, why showing up earlier in research cycles matters, and how Ketch uses product tours, dynamic personalization, and SEO strategies to convert qualified demos directly from the website. It's a practical conversation for marketers who want to stay ahead of privacy trends while driving measurable pipeline impact.