Advent

Tim Duggan is a new media entrepreneur and has been described as the “oldest millennial in the world”, cofounding several digital media ventures in his 20-year career, most notably Junkee Media, Australia’s leading millennial digital publisher. He recently stood back from Junkee Media to focus on writing and launching his first book, Cult Status.

We talk to Tim about his journey from mailroom to media leader and his encounters with every facet of the industry along the way, the sometimes-b******t of brand purpose and what it takes to build a brand that people adore.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

See omnystudio.com/listener for privacy information.

Siobhan Fitzgerald is an advertising creative whose worked at The Monkeys, M&C and Ogilvy in her career, and a writer. She is also the founder of Gabberish, creative therapy for creative minds, and co-founder of The Good Bits, a good sex story platform for Women+.

As a two time start-up founder and often the only woman in the creative department throughout her career, she shares how she’s dealt with rejection, going from a prude to rebranding erotic fiction and dealing with anxiety in an industry where mental health isn't always given space. It's a pleasure of a listen.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

See omnystudio.com/listener for privacy information.

After 15 years of hosting some of the biggest TV and radio shows in Australia, Jules took the audacious step of founding his own tech company, TRIBE. Launched in Nov 2014, TRIBE is a digital marketplace that connects social media influencers with leading brands. Jules has been described as the industry’s ‘golden child’, ‘the best presenter since Steve Jobs’ and has a bunch of insights into what’s holding back influencer marketing from being widely adapted within agencies.

We talk to Jules about breaking down the barriers between brands and content creators, the overreliance on traditional creative solutions holding back brands and he questions why marketers are still treating consumers like halfwits.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

See omnystudio.com/listener for privacy information.

Lisa Ronson is one of the most high-profile marketers in Australia with an impressive resume of blue-chip brands, including Westpac, David Jones, Tourism Australia and, most recently, Coles. She stepped into the Chief Marketing Officer role at Coles about 18 months ago and has led the organisation through a customer-focused transformation – and a run on toilet paper.

We talk to Lisa about creating a common language in advertising, the lack of commercial thinking in agencies and the importance of picking and sticking to your brand.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

See omnystudio.com/listener for privacy information.

Karen Ferry has been a creative at some of Australia’s most famous agencies for the last decade. She’s seen the good, the bad and the disturbing throughout her career – of which she shared with us on this latest episode of Advent.

We talk to Karen about adland’s diversity crisis and what we can do to solve it, soul-crushing company politics and how she would revolutionise the agency billing structure.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

See omnystudio.com/listener for privacy information.

Brett Armstrong is the General Manager of TikTok Australia, and has led the business through a wild first few months, including massive audience growth, global scrutiny, and a global pandemic. So he's in a pretty good position to have a little bit of a vent about the good and the bad of the industry.

We talk to Brett about how moving from tax and legal to the digital frontier, the mistakes marketers make understanding demographics, and how the industry's obsession with measurement is killing effective work. Plus a few other things on the way.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

See omnystudio.com/listener for privacy information.

Peter Sloterdyk has led marketing and communications for some of the world's most interesting brands including Grindr and Netflix. Peter recently joined Koala as their Global Chief Marketing & Technology Officer amidst a global pandemic that saw the direct-to-consumer brand navigate through its biggest sales period since 2015.

So what does he think needs to change in advertising and marketing? In the first episode of Advent, we talk to Peter about the importance of trust, our obsession with measurement, and how to build human brands.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

See omnystudio.com/listener for privacy information.

Introducing Advent, a podcast about the things we love and hate about advertising and marketing. You'll love it, we reckon.

See omnystudio.com/listener for privacy information.