Most people aren't chasing the wrong goal. They're chasing a blurry one — or one that was never theirs to begin with.
In Part 3 of the BRAVE goals series, Seth tackles the two letters that determine whether your goal actually has gravity in your life — or just sits on a list collecting dust: Aligned and Vivid.
You can hit a goal that's big enough, risky enough, and detailed enough — and still feel nothing on the other side. Because size and stakes only matter if the goal is actually yours, and clear enough for your brain to chase. Most ambitious people aren't pursuing their dream. They're pursuing a composite dream — a Frankenstein assembled from their industry's expectations, their parents' unspoken hopes, their LinkedIn feed, and the version of themselves they were ten years ago.
Using the story of Michael Jordan walking away from the NBA at the peak of his career to play minor league baseball — a goal that was big, risky, and crystal clear, but never actually his — Seth shows why even the greatest competitor of his generation ran out of fuel in eighteen months chasing a dream that belonged to his father.
The most expensive mistake high-performing people make is succeeding at the wrong thing for a decade.
You'll walk away with three concrete moves:
- The Private Goal Test that exposes which of your goals are borrowed from someone else
- The Tuesday Test that reveals whether your goal is actually a goal or just a category
- The Subtraction Move — the hardest and most important — for clearing out the dreams that were never yours to chase
By the end of the episode, you'll be able to see your real goal sharply enough to chase it. Not the polished version. Not the version that looks good on a slide. The one that's actually yours.
You don't need more motivation. You need a clearer picture of a goal that's actually yours.
Part 3 of 4. Next up: E — Eternal. The final letter in the BRAVE framework, and the filter that separates building a career from building a life.
If this conversation would serve someone you lead or love, share it forward. And if you'd like to bring this message to your team or organization, reach out at sethyelorda.com/contact-us.