I met up with Davis Smith at Taqueria 27 in Holladay, Utah. In only five years, his outdoor clothing company, Cotopaxi, is rivaling legacy competitors with immersive experiences and purpose-driven strategies to do good that are deeply imbedded in its brand DNA. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!