On this episode we hear some killer strategies from LinkedIn Ads pro, AJ Wilcox, founder of B2Linked.com, a LinkedIn Ads-specific agency, and official LinkedIn partner that manages among the world's most sophisticated accounts worldwide. Here are some questions I asked AJ

• There are a few ways to advertise with LinkedIn- can you give us a summary of what they are?
• How do you know which is best for you?
• Sponsored InMail has become quite popular and is being used more and more - what are some do's and don'ts when looking to invest in this advertising?
• What are realistic expectations when launching an InMail ad?
• Is it something any entrepreneur can do, or is it quite involved like Facebook Ads?

We also touch upon retargeting, look-a-like audiences, the pro's and con's of different advertising methods. If you are looking to start advertising in LinkedIn do not miss this episode!