As we head into 2025, simply creating great content isn’t enough. Whether you're a host struggling to keep your show growing or a guest trying to make a lasting impression, you’ve probably felt the pressure of keeping up with ever-changing strategies and marketing trends.

The problem? Many podcasters are spinning their wheels—overwhelmed by too many platforms, inconsistent promotion strategies, or transactional relationships that don’t lead to meaningful results.

But don’t worry—today, I’m tackling these challenges head-on. I break down the biggest marketing shifts you need to focus on in 2025, whether you’re hosting, guesting, or both. From fostering real connections and mastering YouTube to knowing when to say no and leveraging LinkedIn, I’ve got you covered.

• Why podcast hosts should create a comprehensive guest promotion process and toolkit.

• How to leverage LinkedIn for faster business growth and audience engagement.

• The importance of publishing podcast guest appearances on your personal website.

• Why building genuine relationships matters more than transactional podcast interactions.

• How to weave strategic call-to-actions into podcast content for lead generation.

• Why YouTube and shorts can dramatically increase your podcast's visibility and reach.

• The critical strategy of carefully vetting podcast and speaking opportunities for alignment.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If the thought of doing Facebook ads to grow your podcast and business make your pocket book run for cover and your brain hurt - drop your shoulders and listen to my next guest who shares easy tactics to use your podcast to attract a new audience and leads.

Facebook and Instagram ads strategist, Heather Aaron reveals how podcasters can leverage targeted advertising to dramatically increase their visibility, grow their audience, and do so without breaking the bank. By the end of this conversation, you'll understand exactly how to use ads to transform your podcast from a hidden gem to a must-listen show that attracts and retains engaged listeners.

In this episode, you will learn:

• Why Facebook ads can help podcasters reach audiences who aren't actively searching for podcasts

• How to start Facebook ads with as little as one dollar per day for podcast promotion

• The importance of creating custom audiences through strategic engagement and retargeting ads

• Why building an email list is crucial for protecting your audience beyond social media platforms

• How to test different ad formats like video snippets, static images, and carousel ads

• The essential setup requirements for running effective Facebook and Instagram podcast ads

• Why understanding your ideal listener avatar is critical for precise ad targeting and messaging

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

 >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Email is NOT dead, but your email list might be dying on the vine if you aren’t using list-cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures, and converts your email prospects.

So in today's episode, I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers, and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email. 

A taste of what you’ll learn…

• Why email list hygiene matters for maintaining strong marketing deliverability and reputation

• How to prevent emails from landing in spam or promotional folders

• The one strategy to segment unengaged contacts and protect email sender reputation

• Ways to craft conversational emails that feel personal and drive reader engagement

• Techniques for writing subject lines and calls-to-action that avoid spam triggers

• Why storytelling in emails can transform reader connection and increase open rates

• How to repurpose podcast content across multiple email communications and marketing channels

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Email is NOT dead, but your email list night be dying on the vine if you aren’t using list cleaning strategies, understand what triggers spam and how to format and send email content out that engages, nurtures and converts your email prospects.

So in todays episode I’ll share tips to help you understand the health of your list, 4 ways to prevent spam triggers and 7 tips to create engaging emails to help you leverage and repurpose your podcast episodes through email. 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you are trying to get your podcast and business noticed, don’t discount the idea of using a PR firm to create that visibility and exposure you need. A PR firm is NOT just for press releases! 

I chat with PR expert Amy Jackson from Tailsplash to share hidden strategies that can help entrepreneurs of all sizes gain media attention, credibility, and visibility without breaking the bank. 

Discover how modern PR has transformed from expensive, traditional methods to accessible, technology-driven approaches that can connect you directly with journalists, podcast producers, and media outlets eager for expert voices. By the end of this conversation, you'll understand how strategic public relations can be a game-changing tool to elevate your brand, share your expertise, and open doors to opportunities you never thought possible.

What you will learn:

• Why PR is more than just press releases and involves strategic media connections

• How entrepreneurs can leverage PR to gain visibility across multiple platforms

• The importance of patience and setting realistic expectations when working with PR agencies

• Why sharing media coverage amplifies credibility and opens new business opportunities

• How podcasts provide deeper storytelling opportunities compared to traditional media mentions

• The value of positioning yourself as an expert journalists can rely on

• Why building relationships with media takes consistent effort and multiple touchpoints

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you a podcaster struggling to monetize your show and convert listeners into paying clients? Many podcasters make the mistake of being passive with their monetization strategy, failing to guide listeners toward the next step. 

In this episode, sales expert Will Barron shares his proven process for simplifying the sales funnel and effectively converting podcast listeners into high-paying clients. You'll learn how to reverse engineer your content to align with your monetization goals, create a seamless buyer's journey, and make strategic guest appearances to maximize your reach. 

You will learn:

• How to simplify your sales process and convert more leads into clients.

• The importance of understanding your podcast metrics and numbers to optimize for conversions.

• Strategies for effectively monetizing your podcast by guiding listeners through the buyer's journey.

• Tips for leveraging guest appearances on other podcasts to grow your audience and generate leads.

• The value of consistency in podcast publishing and how it impacts audience retention.

• How to craft a clear and compelling value proposition for your podcast and business.

• The one thing that will help you avoid "pod fade".

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Believe it or not some businesses are still not sold on using LinkedIn. And for those who are using LinkedIn, aren’t sure how to optimize and how to get sales from this platform.

I chat with Wes Lemos of SalesConnector.com to share the do’s and don’ts of a converting profile, how to search for ideal clients (and podcast listeners), how cold outreach CAN work and the right way to do it. It’s a powerful platform, you just need to know how to use it to connect and build relationships. 

You will learn:

• How to optimize your LinkedIn profile to make a great first impression and attract the right connections.

• The difference between LinkedIn connections and followers, and the importance of building a network of connections.

• How to approach LinkedIn outreach and messaging in a relationship-focused way to increase engagement and conversions.

• Strategies for finding and targeting the right prospects on LinkedIn using advanced search features.

• The value that a tool like Sales Connector can provide in automating and optimizing your LinkedIn prospecting and outreach.

• The key metrics and best practices for measuring the success of your LinkedIn prospecting efforts.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Have you thought about pitching yourself to guest on podcasts, or bring it in house for your team to do it for you?

If you are going to spend the time and effort, you want to make sure you get a stream of yes’s to the right shows that will bring you visibility, leads and clients.  

Before you wing it or try to figure it out listen to this episode as Podcast Pitch Consultant Angie Trueblood shares the strategy and process of creating a compelling pitch, how to follow up and leverage those interviews once it’s live. Get ready to start leveraging the power of podcast guesting with Angie's expert advice.

Here’s a taste of what she covers: 

• How to create an effective podcast pitch that gets you noticed and booked. 

• Why you need a defined process and team for managing podcast outreach and bookings.

• Strategies for balancing quality versus quantity when pitching podcasts, and why personalization is key.

• Tips for optimizing the follow-up process to increase the chances of securing more bookings. 

• When to handle the pitch process in-house or outsource to an expert agency. 

• How to analyzing pitch results to optimize and maximize results.

• How to strategically target "dream" podcasts and land high-profile guest spots.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business. 

In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common).  

Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals.

You will learn:

• How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin.

• How to align your mindset and actions for consistent, sustainable podcast success.

• Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast.

• The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout.

• Why understanding your "why" is essential to maintaining motivation and momentum in podcasting.

• A self-assessment framework to identify the key bottlenecks holding back your podcast’s growth.

• How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. 

You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. 

Here’s a taste of what you’ll learn

• How to build a relationship with your audience.

• How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions 

• Ways to monetize your podcast beyond just ads and sponsorships

• Why defining a specific, narrow target audience for your podcast vs broad is better 

• How to balance the fear of "not entertaining enough" and staying true to your own personality 

• What to focus on when measuring the success of your podcast (it’s not all about the downloads). 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest