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Advertisers Manipulated You - Ad Industry Dirty Secrets & Techniques - FutureIQ
The advertising industry manipulates you in more ways than you realize. Let's understand the economic incentives of the advertising industry in this episode of the FutureIQ podcast. Find out how advertising encourages outrage and anger directly or indirectly. The reason you find
only polarizing posts on social media and traditional media outlets is probably the economics of advertising. Learn more about those to stay safe from it.
Books mentioned in the video:
Atomic habits: https://tapthe.link/AtomicHabitsBook
More videos for you:
The brilliant advertising of diamonds: https://youtu.be/EjJ4GmcgukU
The world is improving: https://youtu.be/2l0jnwf-2kA
Geopolitics of America: https://youtu.be/NGnUTDPkWUo
Wealth distribution in India: https://youtu.be/z4Qf44Ti338
Hope you enjoyed FutureIQ by Navin Kabra and Shrikant Joshi. Do hit us
up on Twitter:
@ngkabra http://twitter.com/ngkabra
@shrikant https://twitter.com/shrikant
Listen it on the podcast provider of your choice:
https://tapthe.link/FutureIQRSS
Watch other episodes of The FutureIQ podcast:
https://www.youtube.com/playlist?list=PLAppTB0r5_TaYueZ0adD42Wiw5X-wTE4v
00:00 Introduction
00:50 How ads work? Impressions & CTR
04:00 CTR
05:00 Relevance & buckets
07:45 Data collection
09:10 Inducing addiction
11:30 Clickbait & influence
14:32 The problem with data collection
18:24 An example of excessive targeting
20:50 The bright side of data collection
22:20 The key takeaway
#futureiq #advertising
View all episodes
By Videoschool MediaThe advertising industry manipulates you in more ways than you realize. Let's understand the economic incentives of the advertising industry in this episode of the FutureIQ podcast. Find out how advertising encourages outrage and anger directly or indirectly. The reason you find
only polarizing posts on social media and traditional media outlets is probably the economics of advertising. Learn more about those to stay safe from it.
Books mentioned in the video:
Atomic habits: https://tapthe.link/AtomicHabitsBook
More videos for you:
The brilliant advertising of diamonds: https://youtu.be/EjJ4GmcgukU
The world is improving: https://youtu.be/2l0jnwf-2kA
Geopolitics of America: https://youtu.be/NGnUTDPkWUo
Wealth distribution in India: https://youtu.be/z4Qf44Ti338
Hope you enjoyed FutureIQ by Navin Kabra and Shrikant Joshi. Do hit us
up on Twitter:
@ngkabra http://twitter.com/ngkabra
@shrikant https://twitter.com/shrikant
Listen it on the podcast provider of your choice:
https://tapthe.link/FutureIQRSS
Watch other episodes of The FutureIQ podcast:
https://www.youtube.com/playlist?list=PLAppTB0r5_TaYueZ0adD42Wiw5X-wTE4v
00:00 Introduction
00:50 How ads work? Impressions & CTR
04:00 CTR
05:00 Relevance & buckets
07:45 Data collection
09:10 Inducing addiction
11:30 Clickbait & influence
14:32 The problem with data collection
18:24 An example of excessive targeting
20:50 The bright side of data collection
22:20 The key takeaway
#futureiq #advertising