<p>Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your budget. </p>

Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your budget.

<p>Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your budget.&nbsp;</p>

Advertising Budget: How are you allocating (2018)

Hard Facts, a video series and podcast featuring Samantha Cunningham Zawilinski, offers weekly tidbits of information based on new and emerging technology and digital trends. Samantha gives you the facts, then it's up to YOU to turn them into solid strategies.

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Advertising Budget: How are you allocating (2018)

Advertising Budget: How are you allocating (2018)