Have you ever thrown an event for your brand or business and thought it was more work than it was worth?

We all know what it’s like to generate ⛰️mountains of content⛰️ for our business in the hopes of engaging our audience and inspiring them to interact with us, only to find that often... individuals will only engage once or twice

Utilizing email in your marketing strategy is by no means a new idea. But, when starting out, you don’t always have the advantages available to you that an email tracking platform can offer— but you still need them!

Let’s be real— even those of us who have a fancy email platform to utilize still do business out of our Gmail accounts.

But then you can’t do things like…

Tired of juggling between various tools to keep your Facebook and Instagram presence alive? From creating content, to scheduling posts— there’s a lot that goes into maintaining a strong social presence online! But there’s one free tool that makes it all much easier… Creator Studio!

Creator Studio is a free tool available to all Business Pages on Facebook that provides more power to YOU in how you want to organize, run and even monetize your content across Facebook and Instagram.

But there’s A LOT more to this mighty tool and I want to show you how to get the absolute most out of what it offers. Check out Hard Facts now and I’ll break it down!

Feel like your content hasn't been catching eyes lately? Maybe that's because your strategy is missing one of the most engaging, memorable content types available... INFOGRAPHICS!

90% of the information we retain in our brains comes from VISUAL communication, and infographics are a great way to pack your message into an eye-catching, scroll-halting piece of creative that your audience will REMEMBER!

But-- don't have a graphic designer on hand to make them for you? That's not an issue! I'm sharing some amazing tools you can utilize to make your own infographics, FOR FREE, plus I'm breaking down the various types of infographics and when to use them.

That's today on Hard Facts, watch now!

If you're like me, you send HUNDREDS of emails a week and receive even more. Email is the #1 form of business communication yet few recognize the opportunities available in our emails to project professional, provide evidence of our value or ways to connect with other on other platforms or in person.

Where can we provide all this info in our emails without muddying the message of why we're sending an email in the first place?

While summer comes to a close and fall rolls in

While we all spend way too much time scrolling on our phones-- it's not entirely our fault! It's not like we can easily manage our campaign strategies or ads while on the go-- the platforms we use have not made it easy to manage by mobile. So instead.. we keep on scrolling.

But Pinterest is starting to change the game! Recognizing the importance of mobile management of campaigns, the visual platform has made it infinitely easier with their new Mobile Ads tool!

Let me tell you all about it ;) watch Hard Facts now!

Do your competitors advertise on Facebook? LinkedIn? Twitter?

Then you're going to want to hear about the FREE tool Samantha covers this week!

Samantha reveals how to get alerted about what your competition is posting the second it goes live and what to look for to one-up them with your advertising strategy. Just don’t get stuck in the comparison vortex!

And for those of you looking to spy on your competition on LinkedIn this video will unlock all the secrets: https://www.potratzny.com/hardfacts/how-to-see-competitor-ads-on-linkedin/

In this week's Hard Facts, we're going WAYBACK!

The Wayback Machine, that is. The Wayback machine is a digital archive of websites over time, documenting their updates and evolution for you to view. That means you could look at various version of your favorite websites over time!

Or-- there are some great ways to utilize this tool as a business owner!

1-Pull back past content from old iterations of your website you thought you'd lost.

2-Review competitor websites' evolution to inform your next web design moves!

But that's not all this web tool offers! I'm breaking down all the ways you can use the Wayback Machine in today's Hard Facts!