Publicis Raises Full-Year Guidance, Cites AI Uptake. Publicis lifted its full-year outlook, saying AI-linked work now drives most of its net revenue, a marker of how holding companies are pricing the technology's role. (Adweek, Marketing Dive, Adweek)

Skechers Moves Global Media Account to Horizon. Skechers shifted a large share of its global media business to Horizon, a review-driven move the brand ties to international growth and omnichannel plans. (Marketing Dive)

Also moving today:

Highest-Paid PR CEO Salaries 2026: Wren, Sadoun, Penn, Rose (everything-pr.com, everything-pr.com)

EssenceMediacom wins Michael Hill pitch - AdNews (adnews.com.au)

M+C Saatchi NA launches entertainment arm as branded content booms (Marketing Dive)

The ad business is on fire, and everyone's arguing about the curtains (Indian Television Dot Com)

OMC Pays More Than A Treasury. And It Grows | Trefis (Trefis, Trefis, Yahoo! Finance)

ANA Research: In-House Agencies Shift Toward Strategic Control. Adweek reports new ANA research finding the stated rationale for in-house agencies is moving from cost savings to strategic control, reframing how external shops position against client-side teams. (Adweek)

Creator Economy Logs 70 M&A Deals in First Half. Tech Times reports a record first-half deal count in the creator economy, up 23%, with buyers including Accenture, Netflix, and eBay, a signal of how strategic acquirers are valuing creator-owned media IP. (Tech Times)

Omnicom Proxy Puts Wren's 2025 Pay at $69.87 Million. Omnicom's 2026 proxy statement reports CEO John Wren's 2025 total compensation at $69,865,846, per everything-pr.com, a concrete benchmark for holding-company executive pay as the group absorbs a major merger. (everything-pr.com)

Also moving today:

WPP £500m savings drive sees hundreds of employees let go (Bizcommunity.com)

WPP appoints Rema Vasan as global president- social & creator for Open X (afaqs!, storyboard18.com)

Omnicom Media appoints Andrew Cambridge as Initiative CEO (Mumbrella, adnews.com.au)

Dentsu appoints ex-WPP Media executive Ajay Gupte as South Asia COO (storyboard18.com, Indian Television Dot Com)

WPP reportedly plans hundreds more job cuts. AdNews reports WPP intends further global reductions in the mid-to-high hundreds before year-end, cuts the company has not confirmed, arriving mid-turnaround. (adnews.com.au, More About Advertising)

Havas names Raphaël de Andréis Chief Strategy Officer. Havas has created a Chief Strategy Officer role to drive AI-enabled strategy, per Storyboard18, placing AI responsibility inside client-facing group leadership. (storyboard18.com)

Also moving today:

Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now (Digiday)

Farmers Touts New Coverage By Turning Pink -- And Losing J.K. Simmons (MediaPost, Marketing Dive)

Grid Worldwide exits TBWA\SA in management buyout (Bizcommunity.com, The Media Online, nexmedia.co.za)

The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency (Adweek)

Meet the People Cracks the Southern Market With LOOMIS Acquisition (Adweek)

Adidas Awards Global Media Account To Omnicom. Adidas has appointed Omnicom Media Group to a reported $512 million global media account, one of the year's largest disclosed reviews ahead of the 2026 World Cup. (Brand Spur, Bizcommunity.com, Marketing Magazine Asia)

FTC Settles With Havas, Completing Holdco Sweep. The FTC has reached a proposed settlement with Havas, the last of the 'Big Six' ad holding companies to resolve alleged brand-safety collusion, closing the regulatory sweep. (storyboard18.com)

Havas Media Named Media AOR For Farmers Insurance. Farmers Insurance has appointed Havas Media as its media agency of record after a review, adding a reported $51.5 million account as sector media reviews continue. (MediaPost)

Also moving today:

£84bn at stake as industry faces ultimatum on AI skills (decisionmarketing.co.uk)

Pitch Wrap - Publicis, Zenith, Omnicom, UM, Kaimera, WA Government, Yango, Dentsu - AdNews (adnews.com.au)

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half (Digiday, Digiday)

Visit California Selects Gale As Global Brand AOR (MediaPost)

ANZ closes in on media agency decision (Mumbrella)