The creator economy is simultaneously a global phenomenon with trends and systems aligning but also a locally driven business ecosystem.

It’s this mixture that is driving both how platforms evolve their core product as well as how businesses align from a local growth and global evolution perspective.

It’s leading to many interesting shifts, launches and acquisitions in this space. One of the recent ones which could signal a trend of what’s to come is the acquisition of one of India’s top influencer agencies Chtrbox by QYOU Media, the global influencer powered media company.

In this episode, Varun is joined by Curt Marvis, CEO & Co-Founder of QYOU Media and Pranay Swarup, CEO & Founder of Chtrbox.com to talk about their alignment and what’s to come but to get a broader perspective on the larger creator economy space in general. The guests also dig into how their roots as companies might hold the key to where this ecosystem goes in the future.

Follow Curt Marvis on LinkedIn:

https://www.linkedin.com/in/curt-marvis-33998854

Follow Pranay Swarup on LinkedIn:

https://www.linkedin.com/in/pranayswarup

Follow Curt Marvis on Twitter:

https://twitter.com/curtmarvis?s=09

Follow Pranay Swarup on Instagram:

https://www.instagram.com/pranayswarup/

Follow Chtrbox on Instagram:

https://www.instagram.com/chtrbox/

Follow Chtrbox on Instagram:

https://www.instagram.com/chtrbox.represent/

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Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

A very special crossover episode on Advertising is Dead with Shiladitya Mukhopadhyaya and Amit Doshi from Shunyaone. They join Varun for a candid chat on the rise of live streaming, social media laws and D2C branding.

They discuss how radio evolved into podcasts that further evolved into platforms like Clubhouse and Twitter spaces, how have the consumption patterns been so far, list their preferences and experiences on the mentioned platforms, etc.

Towards the end, they shed light on D2C brands, their pros and cons and list some of their favourites.

Reach out to Shiladitya Mukhopadhyaya and Amit Doshi on Twitter for your questions or reactions: @shiladitya & @doshiamit

To join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaone

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Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The ecosystem around gaming has been built by platforms & companies with a keen focus on enabling gamers, creators, brands and beyond to truly leverage and grow within this mega economy. From building tools within streaming to drive fan engagement to monetisation opportunities facilitating brands & creators to truly leverage these platforms for growth.

One such platform is Rooter Sports Technologies Pvt. Ltd.

On this episode, Varun speaks to Piyush Kumar, Founder & CEO at Rooter about how these platforms are rapidly becoming the hubs for all ends of this industry to scale.

Website of Rooter: http://www.rooter.io/

Find Piyush Kumar across Instagram, Twitter, Facebook and LinkedIn- @writetopiyush

Rooter’s social media handle- @RooterSports across Instagram, Twitter and Facebook.

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Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The gig economy around the content ecosystem has seen massive growth over the last couple of years. And with this growth has come the need for marketplace solutions that don’t just solve for the needs of brands but also for the pain points that freelancers have faced over time.

On this episode, Varun is joined by Mayank Jain, Co-Founder & CEO of Scalenut to discuss what led to the launch of companies like Scalenut, looking to provide tech enabled content marketplace solutions for this growing gig economy ecosystem.

Find Mayank Jain on LinkedIn: https://in.linkedin.com/in/imayankjain

Find Scalenut on LinkedIn: https://in.linkedin.com/company/scalenut

Find Scalenut on Instagram: https://instagram.com/scalenut.official?utm_medium=copy_link

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Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The creator economy is the buzz word of the season and the pathway to the future of how media, brands and all forms of creation will evolve.

On this episode, Varun is joined by Dhruv Chitgopekar, Co-Founder and CEO of BigBang.Social and the Co-Founder of Collective Artists Network.

They help us understand the business of influence industry and also how it’s making foundational changes in systems that have stood the test of time & in doing so taking over every aspect of our lives.

Find Dhruv Chitgopekar on Instagram: https://instagram.com/chitgo?utm_medium=copy_link

Find Dhruv Chitgopekar on Facebook: https://www.facebook.com/chitgo

Find Dhruv Chitgopekar on Twitter: https://twitter.com/chitgo?s=21

Find Dhruv Chitgopekar on LinkedIn: https://www.linkedin.com/in/chitgo83

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https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Digital money has been a great unifier in the world today. It’s not just unified how we transact across demographics and regions, but it’s also enabled local businesses to transact on a global landscape .

One of the original enablers of this very aspect who’s continued to evolve how businesses and people transact globally is PayPal.

On this episode, Varun is joined by Guru Bhat, VP of Customer Success Platform of PayPal India to talk about how the digital money landscape and the fin-tech ecosystem has fundamentally altered.

Guru also shares his insights on leadership, culture and how this plugs into the essence of the India operations at PayPal.

Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobs

You can find Guru Bhat on LinkedIn:

https://www.linkedin.com/in/gurubhat/

Reach out to Guru Bhat on Twitter: @_gurubhat_ https://twitter.com/_gurubhat_?s=09

Sign onto Varun's new newsletter at: Varunduggi.com

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

We love our pop culture! Content we binge not just for the entertainment but because we feel a deep sense of connection with what they stand for and in turn leading us to consume anything and everything connected to that universe. It’s this deep sense of connection that’s led many companies to focus on building products that help us “literally” wear our fandom on our sleeves.

One such company is The Souled Store.

On this episode of #AdvertisingIsDead, Varun speaks to Harsh Lal, Co-Founder at The Souled Store about how he’s built the company on a foundation of fandom, but also how he’s been able to diversify his product range beyond it to truly expand his business.

You can find Harsh Lal & The Souled Store on LinkedIn:

linkedin.com/in/harsh-lal-98247648

linkedin.com/company/9394876

You can follow Harsh Lal & The Souled Store on Twitter: @harshlal89 @thesouledstore

You can follow The Souled Store on Instagram: @thesouledstore

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Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

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You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Education and the passion economy have never been as aligned as they are today, with more people than ever pursuing careers or looking to learn more about fields that were at best considered niche or maybe just side projects in the past. This has been pushed forward by companies that have seen the need to fill the gaps in learning around the passion economy by reimagining how education needs to be facilitated for this space, as well as by focusing on providing the best career opportunities for those pursuing it.

Tune in, as Varun speaks to Ruhan Naqash, Co-Founder of MyCaptain to understand their unique methodology around education, how they’re evolving it and also dig into their origins as a company to understand where this space is going in the future.

Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobs

You can find Ruhan Naqash on LinkedIn:

https://in.linkedin.com/in/ruhan-naqash-1a5122117

You can find Ruhan Naqash on Instagram:

https://www.instagram.com/ruhaaaan/?hl=en

You can find Ruhan Naqash on Twitter:

https://twitter.com/naqashruhan?lang=en

Sign onto Varun's new newsletter at: Varunduggi.com

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

The transition of pets in our lives can just functional animals for security or support to truly being the kids of the house, has been one of the best evolutions in the human-animal equations.
It has enabled businesses to build products, services and entire platforms to cater to our growing needs as this relationship has evolved.
One such company that has been the founding members of the new age Indian pet care industry is Heads Up For Tails.
In today's episode, Varun speaks to Rashi Narang, Founder & CEO, Heads Up For Tails to discuss the pet care industry, the categories in it and how she has seen the pet parent consumer evolve through her journey.

Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobs

You can find Rashi Narang on Instagram: https://instagram.com/rashisn?igshid=1xgg0qp1rjd6m

You can find Rashi Narang on LinkedIn:
https://www.linkedin.com/in/rashinarang

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Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:
https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Gaming as an industry has grown to being one of the most prominent cultural diverse in the world today. And influencers or creators around gaming have captured a unique position in our collective cultural focal points. By looking at games from not just an competitive aspect but rather using them to enable true content creation across all categories of consumers.

This has helped these creators to go beyond the gaming perspective and truly scale their social equity because support of companies that have build their capabilities to a larger vision.

In this episode, Varun is joined by Pranav Panpalia, Founder of OpraahFx to discuss the creator economic around gaming and how he scaled his business around it.

You can find Pranav Panpalia on Instagram: @pranavpun

You can find Pranav Panpalia on Twitter: @pranavpanpalia5

You can find Pranav Panpalia on LinkedIn:

https://www.linkedin.com/in/pranav-panpalia-717a9480/

Sign onto Varun's new newsletter at: Varunduggi.com

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

Please send in your feedback at [email protected]

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.