How will you captivate someone on Facebook in the 1.7 seconds that you have to do so? Facebook advertising allows you to get your ad to just the right people, by letting you choose: geography, age, gender, languages, interests, behaviors & connections. In this episode, we give you an inside look from our Facebook Advertising Expert, on how to target far behind these general audiences. Which leads to more action on your ads, and most importantly, more conversions.