The Social Feed

According to the National Federation of Independent Business (NFIB) Research Center:

Currently, 76% of small businesses are negatively impacted by the outbreak of the coronavirus,

About 5% are positively impacted experiencing stronger sales due to a sharp rise in demand for certain products, goods, and services.

Of those businesses negatively impacted, 23% are experiencing supply chain disruptions, 54% slower sales, and 9% sick employees.

However, in our digital world, there are plenty of ways to stay connected to your customers through this pandemic and keep your business going through it:

Let customers know what you're doing to prevent the spread of COVID-19

Update your online channels

Offer online deals & community building content

Be responsive with proactive community management

In this episode we talk through some strategies and examples for your business to keep in mind as you navigate the COVID-19 world right now.

TikTok is a social video-sharing app where users can share short videos cell-phone videos. Users can utilize filters, music, animation, special effects, and more. Like other social media apps, users can also follow, like, and comment on everything they watch, so what makes TikTok so special and why is it so hot right now? In this episode We talk about the basics of TikTok and get some first-hand tips from Izzy Lundquist - who has gone viral with her ACT prep videos on TikTok.

To celebrate our 100th episode, we hosted a show at our Hubbard Digital Academy and looked back at how social media and digital marketing has changed in the 3 years we've had our podcast.

South Dakota recently launched a new anti-meth marketing campaign that has gone viral. But is it all over the internet for the right reason? That's what we discuss in this episode.

Getting Google to see you and rank you high in search results is a tall order, so are there tools and tricks to make it easier? That's what we discus in this episode. Ruth Tambornino and Sam O'Byrne are digital strategists at Hubbard Interactive and offer some tips on getting ranked higher on Google for businesses who are just looking to discover and expand their online presence.

How To Make Everything is a YouTube channel that explores things we use everyday (and some we don't). Host Andy George takes his curiosity and learns how to make everything from scratch. A sandwich, glasses, an obsidian sward, clothing are some of the things he's made from scratch for YouTube. In this episode we talk with him about how he grew to over 1 million subscribers on YouTube and amassed millions and millions of views on his videos. Andy shares some tips on dealing with comments, the rigorous schedule of producing a weekly YouTube video and how to deal with the ever-changing YouTube algorithm.

When it comes to marketing around a holiday, there are some good campaigns and there are some questionable campaigns. For Halloween, we took a look at some really cool marketing ideas and ads for spooky season and talked about a couple campaigns that we thought could have been better.

Two members of the Hubbard Interactive team went to the Rock What You Got Conference, and came back to tell us their takeaways.

Kemps is a big name in dairy in the midwest, and they are always coming out with new products and finding the best ways to communicate with their customers. In this episode we talk to Addie Dunker, who runs all social media channels for Kemps, about what it's like to market in the food industry.

On this episode our guest host Adriana sat down with makers from the Great Lakes to the Great Plains at the recent MNBloggerBash event hosted at Rose & Loon. We wanted to know how these makers got their start and how they transitioned from side hustle to full on career, how do they advertise with small budgets, and what advice they'd give to someone wanting to make the leap to pursuing their passion projects.