Polar Plunges have become a big event in Minnesota, and Special Olympics of Minnesota has spearheaded the movement and raised a lot of money for their cause through individual and corporate involvement. In this episode we sit down with part of the marketing team from Special Olympics to talk about the work that goes into the Polar Plunge and how they continue to make it a success every year.

Short animated posts are everywhere on social media right now. From stories to posts to ads, the animated video content includes short, animated text posts to longer, fully animated videos. So is animated content better than still images? How do you make the transition to animated content? In this week's episode, we talk about the pros and cons of animated content on your brand's social media channels.

Agencies and the clients they work with have a unique relationship that requires unique tools to stay connected, efficient & creative. Coming from the agency world, Joe Teo has a really good idea of what one of those tools should be to help agencies work with clients to create and distribute quality content. In this episode we talk to Joe, the CEO of HeyOrca, about the tool they've created and what it's like to build software from scratch.

Missy recently learned about something called ASMR. Since then she has submerged herself into this strange world of sounds and the people who make them. If you aren’t familiar with ASMR it stands for Autonomous Sensory Meridian Response. It has become very popular on YouTube. In this episode, we try our hand at making our own ASMR sounds and read some marketing tweets. WARNING: this podcast might not be for you - if you do listen, find a relaxing spot and take it all in.

As the business and media landscape changes, the way companies - large and small - manage campaigns is shifting. Social media has given smaller brands a voice and a channel to compete with larger companies. In this episode, Missy talks with Deanna Baisden about her award winning, viral LaCroix hair social media campaign and how PR and social media are changing the game for marketers.

Like the business world, the media world is changing rapidly. The transition to a digital world is causing some disruption that is forcing some legacy media brands to change their business models. One of those brands is 1500ESPN. 1500ESPN has been around as an AM radio station for a long time, but Phil Mackey is leading the charge to transform their brand and image into something that thrives in our digital world today. In this episode, Phil talks about some of their strategies and mindsets as they move forward and create something brand new that is rooted in the long AM1500 tradition.

The podcast industry is booming right now, and there are often many podcast on one subject. So how do you promote your podcast in a way that helps you stand out from other similar shows? In this episode we talk with Marley McMillan about her podcast, "You Get A Rose", and pick her brain on podcast promotion and marketing tips that made her show a success.

Creating a website is a daunting task. Sure there are tools that will help you build a website, but what do you need in order to create a website from scratch. What goes into building and hosting a site, and what process does a web build/design agency go through to make a website? In this episode we talk about the steps to creating a website - from wireframes to production and everything in between.

We all love great leaders. We're attracted to them in life and in business. But we don't often have great leaders in our organizations. Development and training are often thrown around as the same thing, but Think GREAT leadership coach and speaker, Erik Therwanger, is passionate about differentiating the two terms. In today's episode, we talk with Erik as he offers some insight on developing leaders at all levels of an organization instead of simply managing and training employees.

Big brands do a lot of creative, fun things on social media. Even though small businesses don't often have the big budget for photo and video shoots, there are pieces that we can all take from the big brands' social media and bring to our businesses. In today's episode, we talk about some specific campaigns we love and the common thread amongst a lot of the big name brands when it comes to the type of social content they post.