Like the business world, the media world is changing rapidly. The transition to a digital world is causing some disruption that is forcing some legacy media brands to change their business models. One of those brands is 1500ESPN. 1500ESPN has been around as an AM radio station for a long time, but Phil Mackey is leading the charge to transform their brand and image into something that thrives in our digital world today. In this episode, Phil talks about some of their strategies and mindsets as they move forward and create something brand new that is rooted in the long AM1500 tradition.