ASI's Vin Driscoll and Melissa Newman chat with Johanna Gottlieb, the VP of sales at Axis Promotion, powered by Halo, on how to use social media effectively for sales.

The ninth annual State of Women-Owned Businesses Report found that 42% of all businesses – almost 13 million – are run by women. In total, women-owned businesses employ 9.4 million workers and generate revenue of $1.9 trillion. However, those numbers haven’t come without challenges, even in the promotional products space. To understand this more, today we’re speaking with Nikki Stella, CEO of AIM Smarter. Now managing one of the largest distributor membership organizations in our industry, Nikki knows what it takes to succeed as a woman in promo: and she’s here to share her insights and experience with us on what we can learn to do the same.

With staffers at many businesses working at home this year – and beyond – it’s important to find fun and creative ways to keep them motivated.

Margie Floris, founder of Aqueous Wellness, discusses how to enter and capitalize on the seemingly recession-proof industry.

ASI's Melissa Newman chats with Sara Webb, CEO of InTandem Promotions, about the importance of integrating company culture into your social media strategy plan.

Barry Myers, event expert and founder of getgeeked Media, shares strategies for creating successful events during COVID and speculates on what the future of experiential marketing will look like.

In this Social Angle podcast, ASI's Melissa Newman and Vinnie Driscoll chat with Quianne Savoy, of Moore & Moore Merch, about how she uses Instagram for business. In this insightful conversation, Savoy discusses everything from inspiration and strategy to tools she uses and if the network has helped her with sales. Don't miss it!

In this Social Angle podcast, ASI's Vinnie Driscoll chats with Glenn Closson, a small-business brewery owner in Orlando, Fl., to discuss the effect COVID’s had on his business in 2020, his use of promo products and whether they’ve helped his bottom line during the pandemic, and how he uses social media to promote his brand. And yes, they even talk about beer!

The name change takes hold in January. It heralds new initiatives on service, products and sustainability from the Top 40 supplier.

A look at the surprising stats for logoed masks, eco-friendly products and more.