Vinnie Driscoll is joined by Chris Ruvo, executive editor of Counselor magazine, to discuss how distributors and suppliers should be using social media at trade shows, why ‘Die Hard’ is a Christmas movie, and much more!

Vinnie Driscoll interviews Counselor Executive Editor Chris Ruvo on what he thinks will be some of the biggest trends for the promotional products industry in 2020.

Vinnie Driscoll talks with Liz Chrostowski, assistant marketing manager at ASI, about how suppliers should be using social media, the best platforms for generating leads, and much more. If you’re a promo supplier this is one podcast you don’t wanna miss!

ASI's Vinnie Driscoll and Patrick Kennedy discuss the basics of social media strategy plans, why you should have one for your business and how to build one from scratch in this info-packed episode!

Richard Montañez went from janitor to vice president of sales and community activation for PepsiCo North America, thanks a willingness to take big risks and the determination to pull them off.

Chris Lee, Counselor’s 2013 International Person of the Year, is CEO of Brand Addition (asi/202515) -- the second largest promo distributorship in the United Kingdom, with a vast European reach and operations in North America and Asia. Those are integral reasons why Lee rose in the rankings on Counselor’s recently released 2019 Power 50, a definitive list of the most influential people in the promotional products industry. In this exclusive podcast complementing the Power 50, Lee offers insights on everything from Brand Addition’s growth in North America to the challenges and opportunities that come with being a truly global promo products company.

Tracey Barton rose three places, to 38th, on the 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast, the director of promotional products at Top 40 distributor Safeguard/Deluxe (asi/316203/178720) offers insights on everything from leadership and Safeguard’s success, to challenges and opportunities for the promo industry.

Mark Freed is the CEO and president of Genumark (asi/204588), the largest Canadian-owned distributorship. That’s a big reason why he’s on Counselor’s 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast released as a complement to the Power 50, Freed offers insights on everything from major opportunities for promo distributors in 2020 to the challenges the U.S./China trade war is presenting to Canadian ad specialty firms.

ASI's Vinnie Driscoll and Patrick Kennedy peer into their crystal ball to bring you the social media business trends you should be mindful of in 2020. What network has the most potential for promotional products professionals, and which has the least? Listen now to find out!

The director of customer experience at Doing Good Works (asi/222095) shares how his company gives back to fostered youth.