In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Johnny Campbell, a marketing consultant and the CEO of Rise-Up and Win Seminars. Here, Campbell offers up strategies for turning leads into sales and recounts the craziest thing he’s ever done to win over a client.

Mike Blythe, owner of Blythe's Athletics in Valparaiso, IN, talks about winning Wearables Extreme Screen-Printing Shop Makeover contest this year. Blythe shares the most valuable lessons he learned from veteran consultant Charlie Taublieb, as well as his plans to continue to improve the shop's production department in the coming months.

Aaron Dignan, founder of The Ready and author of the upcoming book The Responsive Organization, speaks to ASI in this exclusive interview on how organizations can succeed in a world where digital forces are disrupting decades of tradition. Dignan also shares his experiences helping established business leaders adjust to the complexities of the 21st century.

In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Kevin Sandhu, the founder of online Canadian lending firm Grow. Here, Sandhu explains why successful businesspeople need to follow their passions and take risks in order to achieve great outcomes.

Ruth Carter, a licensed attorney in Arizona with a practice that focuses on intellectual property, debunks some common myths and misconceptions of copyright and trademark law in this episode of Wearables Talk. Carter, selected for the Phoenix Business Journal’s 40 Under 40 in 2013, is the author of three best-selling books on the legalities of guerrilla marketing and social media. Listen now to get some common-sense tips on how to protect your decorated-apparel shop and what to do if your business receives a cease-and-desist letter

In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with business trainer Alice Heiman, the founder of Nevada-based consultancy Alice Heiman, LLC. In this interview, Heiman offers up detailed advice to help salespeople earn more referrals – including one simple strategy you can employ right now to get fast results.

Rick Roth, an award-winning screen printer and president of Mirror Image Inc., shares some pointers for purchasing new equipment. How do you know it’s time to buy an additional or replacement screen-printing press? What features on a new machine are must-haves, and which aren’t as important? Once you’ve made the investment, what are some best practices to ensure your new press powers your business for years to come?

Jackie Whitfield, vice president of merchandising for PCNA Apparel, parent company of Trimark (asi/92121), talks about the supplier’s design philosophy and commitment to innovation. Trimark topped several categories in the 2016 Wearables Apparel Design Awards.

Rick Roth, an award-winning screen printer and president of Mirror Image Inc., shares some pointers for purchasing new equipment. How do you know it’s time to buy an additional or replacement screen-printing press? What features on a new machine are must-haves, and which aren’t as important? Once you’ve made the investment, what are some best practices to ensure your new press powers your business for years to come?

In this series of podcasts, we interview several of this year’s Advantages Distributor Salesperson of the Year finalists. This episode features Sandy Poster, sales executive at Axis Promotions (asi/128263). Listen to the podcast below and read about all 11 finalists in the January issue of Advantages.