I can’t tell you how many times in the past couple weeks that I’ve been having this exact conversation with people who’ve been calling in. They’re asking us to do their video services, or they’re doing something with our isting advocate, and they’re talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. Oftentimes, many of us in the real estate community lump them as the same activities. It’s extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you’re in, you should be doing a little bit of both. You should always be marketing your business and you should always be advertising it. Three Things You’ll Learn in This Episode The difference between advertising and marketing How to advertise and market your unique brand accordingly Where business comes from for real estate agents or lenders Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust Most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What is up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What is up everybody, what we’re going to be doing today on today’s episode is I’m not gonna bring bringing on a guest, we’re gonna actually go through and I want to teach today. I can’t tell you how many times in the past couple weeks that I’ve been having this exact conversation with people who’ve been calling in and that that we’re doing demos, they’re asking us to do their video services, or they’re doing something with our listing the listing advocate, where they’re talking about developing a unique selling proposition around their brand. And it always comes down to the same conversation. And what that is, is that advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. And oftentimes, many of us in the real estate community lumpa mess are the same activities. And it’s extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you’re in, you should be doing a little bit of both, you should always be marketing your business. And you should always be advertising as such. So we’re going to start here is we’re start at the beginning. And I have to give you the why, before I could give you the what. And the reason, we’re gonna start with where business comes from, for real estate agents or lenders. In that case, and we’ll speak specifically on those two topics. Now. I’m looking at a chart right now on a computer. And what it’s telling me and this is a stat from Nara National Association of Realtors. And basically what it’s telling me is that 80% of closed transactions last year came from people you already personally met, they used you in the past, or you actually ran into them. Personal referral, personal acquaintance, they ran into your office. So it’s either people you meet, or you worked in the past, or people that were referred to you, period. Now, that’s where over 80 freaking percent of business comes from. So I want to take a sudden get out of the real estate industry, I want to talk about what I would do. If I started a new business, I want you to apply this concept to your business and see where you can fill in the gaps. First and foremost, have I started a taco stand very first thing I would do is say, where in San Diego, would I sell the most amount of tacos? Number one, why? Because I’m going to look to see where I could get the most amount of sales? Well, in your real estate business, you should ask yourself the same damn thing. Where am I going to get the most amount of sales. Okay, so back to the taco restaurant. If I’m in San Diego, I’m probably gonna end up putting the taco restaurant in like the PV area. Why the Pacific Beach area well, because there’s always drunk college kids there and those kids stay out till two o’clock in the morning, which means I probably have another three or four hours of open time to sell a bunch of more tacos, in addition to my whole daytime to a bunch of drunk college kids. Well, that’s probably the best location. So I know that I would probably open up my taco stand in that area. Now let’s flip back to real estate. In real estate, if we know that 80% of our business comes from the people we already know, we refer to her personally. But that means I’m going to plop my face in front of all of those people consistently. I’m not opening up per se a brick and mortar store to where they live. But I just couldn’t keep my face in front of them very easily every month in a consistent way because that’s where the majority of my business comes from. Now, that would be point one. Now in that if I wanted to generate more sales, then maybe I would start advertising and then maybe I would take out an ad in or maybe a

The post Advertising vs Marketing appeared first on Your Marketing Dude.