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Advertising: Who Cares? episodes
- How much adtech does the industry really need? With Alessandro de ZancheThere's probably not anyone alive who could give you a full inventory of the adtech ecosystem, with new providers and approaches popping up seemingly every day. Our guide through that thicket is consultant Alessandro de Zanche.
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31 min - Does the agency business model need to be reimagined? With Michael FarmerThere's perhaps no-one in the world who's thought more about advertising agency business models than Michael Farmer. He quite literally wrote the book on the subject, with Madison Avenue Manslaughter and its recent sequel Madison Avenue Makeover. Today, we talk to Michael about what he sees ahead for the agency world.
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31 min - Does adland have a perception problem with younger talent? With Crispin ReedAs part of the Advertising: Who Cares? project, consultant Crispin Reed conducted research into young people's attitudes to advertising, with some surprising (and, for the business, alarming) results. Here, we look at the findings and what the biz can do about them.
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27 min - Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route ResearchMeasuring reach, viewability, effectiveness and just about everything else has become a huge business in advertising, with a dizzying array of practitioners and approaches. In this episode, with Route Research's Denise Turner we ask how to separate the wheat from the chaff, and how the industry can get better at joining the dots between all those practitioners.
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37 min - Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft MediaIn the world of media, the last few decades have seen an explosion of channels, formats and suppliers. Making sense of all that is the job of planners, including specialist 'communications planners' like Sally Weavers of Craft Media. But what does planning even look like in a world of infinite media possibilities?
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31 min - How can agencies protect creativity in the age of AI? With Uncommon's Lucy JamesonAs the co-founder of one of modern advertising's most storied agencies, Lucy Jameson knows a thing or two about creativity. With the advent of AI, is the agency model of monetized creativity under threat or bolstered?
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40 min - Nick Manning & Brian Jacobs on why the advertising world is in trouble?In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love.
Hosted on Acast. See acast.com/privacy for more information.
35 min - 1 min
About Advertising: Who Cares?
From the publisher's feed
Media veterans Brian Jacobs and Nick Manning are on a mission to help the advertising business help itself. Diagnosing wide-spread problems from recruitment to adtech confusion, their movement aims to…
bring together the smartest thinking in the biz to start turning the ship. In this mini-series Brian and Nick are joined by some of those luminaries to chart the course out of the bog.
Hosted on Acast. See acast.com/privacy for more information.