Jumping into any career is daunting. Jumping into a creative advertising career is down right crazy! Sam, John and Chris, while early in their advertising careers, are using this episode lend some advice that they wish they had from the beginning. Important advice like what is the difference between an Art Director and a designer. Or, just exactly what a copywriter even does. Join them on this 30 minute journey while they talk about awesome topics like: 

What exactly a creative job in advertising isHow to get started The types of people in an agencyAnd most importantly their own opinions of what makes you a good creative

Transcript

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Chris Hanna  00:00

Huh, this feels different. 

John Fish  00:02

What does man?

Chris Hanna  00:03

This episode. We don’t have a brief, we haven’t stolen any jokes, and we aren’t selling anything.

Sam McKinney  00:07

Well, this episode is going to be a little bit different. We’re pulling back the curtain to give our audience some insight into who we are and what we do.

Chris Hanna  00:14

So we are selling ourselves.

Sam McKinney  00:17

Well, maybe not

Chris Hanna  00:19

Yet. Welcome back to ADtempted, the show where we attempt to give advice to people who probably don’t need it. I’m john. I’m a copywriter.

Sam McKinney  00:32

I’m Sam, and I’m an art director.

John Fish  00:34

I’m Chris and I’m a copywriter. Today’s episode is going to be a first for our little show. Instead of selling a product. We wanted to share some of our experiences: who we are, what we do and why we do it.

Sam McKinney  00:45

sounds good to me. Where do you guys want to start?

John Fish  00:48

One place that we should maybe start is our titles, because for some people, they probably have no idea what that is.

Chris Hanna  00:56

So we all know there’s an art director and a copywriter, but not everyone knows the Difference. Can you guys explain that to me?

John Fish  01:03

I’ll explain it to our audience and to you, John, at the same time. Okay, so I guess I can start with copywriters since that’s what I am. So copywriter is basically responsible for everything that is copy based. The way I like to think of it is that whatever text you see on any sort of ad, or any sort of scripts that you might hear in a radio or a TV commercial, that’s the copywriters job. But just like an art director, copywriters are also responsible for the conceptual side of things. So the whole idea is sort of in the hands of the copywriter, as well as the art director. And every partnership is different. Usually there’s one copywriter and one art director. Sometimes the copywriter will take more of the conceptual side of things because the art director has to do, er I guess spend more time, on the art side. Maybe Sam can speak a little bit more to that. But other times it’s equal partnership. Sometimes there’s an art actor who literally just does everything and the copywriter just sits back, and I don’t know, what do other copywriters who don’t do anything all day do? 

Sam McKinney  02:07

Write scripts for themselves. 

Chris Hanna  02:11

Yeah, so Sam, why don’t you talk a little bit about art direction?

Sam McKinney  02:15

The way that I think about it is copywriters, and art directors essentially are the same job in a way. Because first and foremost, you you’re concepting, right and come up with ideas. You are there to talk back and forth, bounce ideas off each other and come up with something that’s going to get people’s interest. 

John Fish  02:32

Yeah, 

Sam McKinney  02:32

But then it breaks down to your secondary skills. The secondary skills f