In today’s episode of the Advisor Marketing Club Podcast we look at robo-advice and financial advisors.

There’s a lot of discussion around robo-advice in our industry and many people have written it off as nothing to get too worried about. The’re wrong!

Robo-advice is a huge opportunity for financial planners around the world to leverage technology to provide advice more efficiently to more people.

It’s just another name for technology. And technology has disrupted many industries around the world and it’s coming to financial planning now.

Resources

In the podcast I mention:

Gary Vaynerchuk – www.garyvaynerchuk.com

Rise of the Robots –  by Martin Ford. A great book about technology and the future of jobs.

Subscribe to the podcast on iTunes.

Advisor Marketing Club Podcast Episode 3 – Video, Content Marketing and Value

In today’s podcast we talk about how easy it is to get started making videos for your financial planning website. If you have a smartphone (and patience!) you can do it. I’ve seen a number of advisors start recording short videos for their clients and it’s a strategy that works well.

We also take a look at content marketing and give you ideas for topics that will be interesting to your target market.

Finally, we finish up with a story about value – something you can use with your clients to reinforce the benefits of the service you provide.

I mention the book ‘Selling the Invisible’ by Harry Beckwith. You can click on this link to view it at Amazon. ‘The Invisible Touch’ is also another great book on a similar theme.

Don’t forget you can subscribe to our newsletter and get a free copy of our Little Black Book Of Online Marketing Resources.

Subscribe to our podcast on iTunes and please leave a review.

Please leave your comments, questions and suggestions below.

Advisor Marketing Club Podcast Episode 2 – How google Works

In today’s podcast we talk about google search. Whilst google don’t release details around how they determine which sites rank well in the search results, there are a number of factors that are thought to influence your ranking. Today we talk about some of those factors and give you some practical ideas around getting your site positioned better for google search.

Whilst our podcasts are aimed at financial advisors, this edition is more general and the strategies we discuss are relevant to any website owner.

Don’t forget you can subscribe to our newsletter and get a free copy of our Little Black Book Of Online Marketing Resources.

Subscribe to our podcast on iTunes and please leave a review.

Please leave your comments, questions and suggestions below.

Welcome to the first episode of the Advisor Marketing Podcast – your source of information for all things relating to financial advisor marketing.

In today’s episode we talk about your financial advice website. You do have a website, don’t you?

We look at where your website fits in relation to all your marketing activities. We discuss contact forms and getting people to subscribe via email. We’ll talk about calls to action – getting people to do something that moves them a step closer to you.

Online marketing is something that’s available to every financial planning business. And it’s not necessarily complicated either. This can be an extremely effective way to attract new clients to your financial advice business. But you need to have a plan, or else you’ll waste a lot of time on things that seem nice, but don’t move you closer to your goals.

The Advisor Marketing Club podcasts will help inspire you to use digital marketing strategies in your financial advice business.

Click the player to listen, or you can subscribe via iTunes.