We find ourselves in different environment in this digital world. What mindset, we adopt in these different environments is crucial. Our guest in this episode speaks about the ORS and CSC mindsets.

Everyone claims to be honest, but are they really?  Are you really?  In every situation?

Fear can often prevent honesty and yet this can prevent our businesses being as successful as they could be.

Discover the importance of creating an environment of radical honesty within your business and your personal life.

No matter how clever your systems or processes are.

No matter how cool your product or your services. 

If people don't know how to buy that from you and what they're going to get as a result of that you've got nothing. 

Discover from this incredibly experienced career brand practitioner -Why Marketing Matters.

Goals, we've been setting them wrong for so many years.  

The way we've been taught and advised to set them simply isn't right.  

Goals have to be SMART right?

As we'll discover in this episode, even the person accredited with the acronym SMART was actually misquoted.