A very special episode of Advocacy Matters featuring Gainsight's Will Robins, who chats with us about why customer success is the right home for customer advocacy, how Gainsight incentivizes CSMs to promote advocacy, how he launched Gainsight's customer advocacy program, and predictions for the future of advocacy and customer success.

Evan, David, and Davin share their thoughts on the toughest question in customer advocacy — how do we prove that our programs add value to our organizations?

Davin, David, and Evan introduce this new podcast adventure and discuss the basics of customer advocacy, why it matters, and what kinds of organizations benefit from it.