Join us for an insightful conversation with Jen Tough, founder of Jen Tough Gallery & Air Studios in Santa Fe, New Mexico. Here’s what we discuss:

1. What inspired Jen to open a gallery and residency program for artists.

2. The importance of investing in your art career, advocating for your work, and cultivating genuine connections with curators and collectors.

3. Why it’s essential to take your art career into your own hands, and specific strategies for making strides in today’s art world.

About Jen Tough:

Jen Tough is a creative with a passion for building businesses centered around art and artists. She has both a studio and commercial art background with a BFA in fine arts. Most of Tough’s professional life was spent in Los Angeles as an art director. She was the former art director for Warner Bros Records, Urban Outfitters (corporate), Hollywood Records (Disney) and several ‘90s magazines. Her freelance clients included Capitol Records, Drew Carey and Nike.

Tough founded Jen Tough Gallery in the Bay Area in February 2017, and then had the misfortune of trying to open in Santa Fe the first weekend of Covid shutdowns. Her business was declared “non-essential”, so she pivoted to online, and created an online artist community called the Artist Alliance. Tough’s latest project is AIR (Artists in Residence) Studios in Santa Fe offering self-directed residencies, awarded residencies, workshops & mini-solos.

Instagram: @jentoughgallery

Website: jentough.com

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