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Selling more art starts with recognizing where your time and energy can make the greatest difference.
You've put your heart into creating your artwork, sharing its story, and building relationships with potential collectors. But what happens when someone loves your art, expresses interest in buying, and never follows through? I call these potential buyers "Lucy Clients," and understanding what drives their behavior can help you approach art sales with more clarity and confidence. I'll share how to recognize genuine buying signals, understand why some collectors hesitate, and follow up in a way that respects both your time and theirs. Because growing your art business isn't about convincing everyone to buy, it's about building meaningful connections with collectors who are ready to take the next step.
๐ก You'll Learn
๐ง Tune in to learn how to approach potential art buyers with confidence, protect your creative energy, and make more room for meaningful collector relationships.
๐๏ธAbout Miriam Schulman Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
๐ Resources
Full Show Notes: schulmanart.com/432
๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Your artwork already has the power to connect with collectors, and the way you present it can help them imagine bringing it into their lives.You've put thought, care, and intention into creating your art, and you don't need to change your artistic style to connect with what collectors are looking for. With major paint companies embracing shades of green for 2027, we're seeing a shift toward warmer, more personal interiors that opens up new possibilities for showcasing your work. I'll share how these home decor trends can inform your art marketing, why the colors surrounding a painting can change how we experience it, and how thoughtful presentation can help collectors envision your artwork in their own spaces. You'll also discover practical ways to start conversations with potential buyers and interior designers while staying true to the art you love creating.
๐ก You'll Learn
๐ง Tune in to discover how small, intentional changes in how you showcase your art can create meaningful connections with collectors and open up new opportunities for your art business.
๐๏ธAbout Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
๐ Resources Full Show Notes: schulmanart.com/431 ๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Your artistic voice can grow stronger when you understand what collectors are responding to without losing what makes your work yours. You are already making choices about color, texture, subject, light, and story every time you step into the studio, and those choices can become powerful signals of connection for the right collectors. Looking at recent art fair sales, I found five visual styles gaining attention, including tactile surfaces, dreamlike scenes, expressive color, bold silhouettes, and cinematic light. The goal is not to follow a trend or change your work to fit the market, but to understand why certain qualities are resonating so you can look at your own art with greater clarity and confidence. ๐ก You'll Learn
๐ง Tune in to see what today's art market can teach you about strengthening the work you already love creating. ๐๏ธAbout Miriam Schulman Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
๐ Resources Full Show Notes: schulmanart.com/430 ๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Protecting your art can become part of your business with more clarity and confidence. You've put real time, energy, and care into creating your work, and understanding your copyright gives you another way to support what you're building. You already own the copyright to your art when you create it, but registration can give you additional options if someone uses your work without permission. I'm breaking down what changed with the new GR2D registration option, how published and unpublished artwork are treated differently, and why the timing of your registration can matter. My goal is to help you understand the basics so you can make thoughtful decisions about protecting your artwork without feeling overwhelmed by the legal language. ๐ก You'll Learn
๐ง Tune in for a practical, grounded look at copyright so you can feel more informed about protecting your art and your creative business.
๐๏ธAbout Miriam Schulman Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses. ๐ Resources Full Show Notes: schulmanart.com/429 ๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Your income goal needs an art business that has the capacity to support it. You're already putting time, energy, and intention into creating your art, and understanding the numbers behind that work can give you more clarity about what growth looks like for you. Your inventory, pricing, and production capacity all work together to shape what's possible, and knowing how they connect can help you make more confident decisions about your art business. I'll show you how to look at the value of the art you have available, how much you can realistically produce, and how many pieces you need to sell to support your revenue goals. ๐ก You'll Learn ๐ฐ Learn how to calculate the total value of your available art inventory and compare it to your revenue goal. ๐จ Explore how many artworks you realistically need to sell to reach a six figure revenue goal. ๐ผ๏ธ Discover how to plan your art fair inventory with original artwork, a showcase piece, and prints. ๐ง Tune in to understand the numbers behind your art business so you can build the capacity to support the growth you're working toward. ๐๏ธAbout Miriam Schulman Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses. ๐ Resources Full Show Notes: schulmanart.com/428 ๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Understanding what collectors are drawn to can help you make more confident decisions about how you present and position your art.
You've already put time, thought, and heart into developing your work, and paying attention to the art market doesn't mean changing your style to follow a trend. It means understanding where your work naturally connects with what collectors are seeking and recognizing the qualities that make it distinctive, emotional, and unmistakably yours. I looked at current purchases, bestseller lists, recently sold artwork, collector searches, art fairs, and home trends to identify five categories showing momentum right now, along with seven qualities that are helping artwork stand out across styles and genres.
๐ก You'll Learn
๐ง Tune in to better understand what collectors are responding to and how your art may already fit into what they're looking for.
๐๏ธAbout Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
๐ Resources Full Show Notes: schulmanart.com/427
๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Your art doesn't have to be finished before collectors can become part of its story.
You're already putting thought, care, and intention into every stage of your creative process, and that process itself can become a meaningful way to connect with collectors. I once sold a sunflower painting when it was barely more than a background and a promise, while still keeping complete creative control over the finished piece. That experience became the foundation of what I call a Wet Paint Sale, a way to invite collectors in earlier and give them a genuine reason to act without relying on discounts or manufactured scarcity. I'll unpack how you can use works in progress, thoughtful email marketing, and real deadlines to create anticipation and make selling your art feel more aligned with the way you already create.
๐ก You'll Learn
๐ง Tune in and discover how inviting collectors into your creative process can open up a new, more natural way to sell your art.
๐๏ธAbout Miriam Schulman Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
๐ Resources Full Show Notes: schulmanart.com/426 ๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Your signature style grows stronger when you give yourself permission to be influenced while still trusting your own point of view. You don't have to create in a vacuum to make work that feels original and unmistakably yours. The artists, stories, music, films, and ideas that move you can all become part of your creative vocabulary when you filter them through your own experiences, values, and obsessions. Using Christopher Nolan's The Odyssey and its influences from Goya, ancient mythology, cinema, music, and art history, I'll unpack how inspiration can become a meaningful ingredient in your work rather than the whole recipe, so you can develop a signature style with greater clarity and confidence.
๐ก You'll Learn
๐ง Tune in and give yourself permission to learn from what inspires you while trusting that your perspective is what makes the final work your own.
๐๏ธAbout Miriam Schulman Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses. ๐ Resources Full Show Notes: schulmanart.com/425 ๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
Selling more art can become easier when you focus less on reaching everyone and more on getting your work into the right rooms.
You've already put care into creating your art and finding ways to share it, and growth doesn't always require a bigger following, more inventory, or gallery representation. Sometimes the next opportunity comes through relationships that already have the trust and attention of the collectors you want to reach. Using the Girl Scout Cookie Method, I'll show you how thoughtful partnerships with businesses, organizations, and well connected people can expand your reach while creating genuine value for everyone involved.
๐ก You'll Learn
Discover how the Girl Scout Cookie Method can help you reach art collectors through trusted relationships and better distribution.
Explore how to create partnerships that benefit you, your partner, and the people invited to experience your art.
Learn how even a small body of available artwork can become the foundation for an intimate and meaningful selling opportunity.
๐ง Tune in to discover how the right relationships can help bring your art into rooms where connection and sales can happen naturally.
๐๏ธAbout Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
๐ Resources Full Show Notes: schulmanart.com/424
๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
The right price can help your art and your business grow in alignment with the artist you are becoming.
You have invested time, care, and creative energy into your work, and your pricing can reflect that commitment without becoming a measure of your personal worth. Rather than asking what you are worth, you can choose a price that honors your time, supports the way you want to work, and feels steady when you share it with collectors. I'll unpack how pricing shapes perception, why a higher price can build buyer confidence, and which practical questions can guide you toward a number you truly stand behind.
๐ก You'll Learn
๐ง Tune in and give yourself permission to choose prices that support your art, your energy, and the future you want to create. ๐๏ธ About Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
๐ Resources Full Show Notes: schulmanart.com/423 ๐ฉ Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart ๐ Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com ๐ Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE ๐บ Watch us on YouTube at https://www.youtube.com/@schulmanart ๐ฒ Follow me on Instagram: @schulmanart ๐ผ Connect on LinkedIn: www.linkedin.com/in/schulmanart
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