If you start a business; you will fail.
I know that hurts, but I need to rip that Band-Aid off right now. 90 percent of startups fail and, I can guarantee, that 100 percent of successful startups failed at one point in the past. The difference is that they were able to move past their failure, recalibrate, and recover.
Myopic Startup is no-nonsense diagnosis of the problem, addressing the common short-sighted errors and pitfalls which kill small businesses—and cost large businesses millions.
I won’t lead you by the tail, I’ll tell it to you straight. If you choose to be an entrepreneur, you are choosing to be stressed, overworked, and lonely … until you break through that first hurdle and find yourself on the fast track to success.
This book will guide you through the minute details of successful startups and help you achieve a 99 percent success rate. That other 1 percent is on you. You need to be willing to put in the work and commit to the lessons in this book. If you can do that, then you and I might be able to do business.
As you read, remember that failure is a learning curve. Every time you stuff up, it is a chance to learn. Now, I know you’ve been taught differently—failure is bad—and all that junk. But I want you to forget all of that. The quicker you fail, and the harder you fail, the more you are going to learn.
So, why do so many startups fail in the first place? Entrepreneurs start with so much hope, so much energy—how could they possibly fail?
Let me tell you about myopia. It is a medical condition where a person can only see objects that are close to them in sharp focus. If they try to look ahead, at distant objects, all they see is a vague and blurry outline.
I bet half of you see where I am going with this … and I bet half of you don’t believe me. But it is true. Most startup entrepreneurs begin with only a vague idea of what they want. They throw themselves in the deep end and expect their hard work to ensure success. They assume working in a startup environment is like working a normal 9-to-5 job. I must make it clear, right now, that entrepreneurship is challenging, and despite enormous effort on the founder’s part, most ventures fail.
An entrepreneur must have a skillset which ordinary folk do not.
And many people are, despite what they think, painfully ordinary.
But I am here to help with that.
In total, it takes twelve steps to diagnose and treat myopia. Well, I am going to take you through twelve steps that will diagnose and treat your business myopia.
This book contains the twelve steps you need to take to avoid the mistakes that plague your competition. I will elaborate on actions you can take to better understand where your business is heading, and how you can set it on the right path to recovery and success.
If you are a veteran of the startup lifestyle, don’t worry, you will find something valuable hidden in here, I have made sure of it.
If you are green and new, welcome, and don’t worry. This book does not assume that you already have a degree, or twenty books memorized, I will break down every concept into its most basic parts, so readers of any skill level can understand the lessons and get their business back on track.