This is a special episode about Black Friday and Cyber Monday. These are the two most significant online selling days of the year. 2018 the sales grew around 20% from the previous year in the US, taking the revenue to record levels.



We had actually planned to do another episode today on design inspiration. We had planned to NOT do an episode about Black Friday, but you have sent us questions about it and asked when we are going to talk about it. You kind of decided for us, and we love you for that!



So, here is a packed episode with everything you need to know about Black Friday, including the pros and cons. We are also giving you 9 marketing ideas for how you can increase your chances of selling your products. This information is also useful to know if you decide NOT to do Black Friday.


Show notes at apparelentrepreneurship.com

AEP030 - 9 Marketing Ideas For Black Friday

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry.

The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the eco-design legislation. You will also learn about the digital product passport, which will serve as a tool to capture and showcase product compliance. Brands must start with eco-design and forced labor legislations as key priorities. The conversation explores the impact of upcoming legislation on the fashion industry, focusing on sustainability and circularity. 

The discussion covers the need for brands to comply with the legislation and the challenges they may face in implementing the required changes, as well as the importance of education and consumer behavior change in driving sustainability. The conversation highlights the opportunities for innovation and differentiation that the legislation presents. This episode provides resources for brands to find more information and support in navigating the new regulations.

Takeaways
✅ The textile industry is undergoing a shift towards sustainability and circularity, and brands need to be prepared for the upcoming legislation and regulations.

✅ Compliance with the eco-design legislation is crucial, as it sets requirements for product performance and environmental impact reduction.

✅ The digital product passport will serve as a tool to capture and showcase product compliance, and brands need to invest in IT systems and traceability strategies.

✅ Certifications and data gathering will be important for compliance, and non-compliance can result in fines, withdrawal of products from the market, and restrictions on business opportunities.

Brands should prioritize eco-design and transparent communication/content and start gathering the necessary data to ensure compliance. Brands in the fashion industry need to comply with upcoming legislation on sustainability and circularity.

✅ Education and consumer behavior change are crucial in driving sustainability.

✅ The legislation presents opportunities for innovation and differentiation.
Resources like industry associations and blogs can give guidance and support for brands navigating the new regulations.


Links
Ohana Public Affairs: https://www.ohanapublicaffairs.eu/

EOG: https://www.europeanoutdoorgroup.com/

Sustainable Apparel Coalition - Cascale: https://cascale.org/




Coming Fashion Legislation - Comply Or Shut Down! | AEP079

We’ve worked with hundreds of brands and many of them have this in common 

Figure Out What Your Clothing Brand Is About | AEP078

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. 

Ana & Klas from Apparel Entrepreneurship and Desinder talk about: 

✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal.

✅ Adopting a quality-over-quantity approach to your product line is crucial. Remember, a significant portion of your brand's success is likely to come from a small percentage of your offerings.

✅ Building strong relationships with your suppliers is key to ensuring product quality and operational efficiency. These partnerships are foundational to your brand's ability to innovate and respond to market demands.

✅ Collecting and acting on feedback from both customers and suppliers is essential for continuous improvement and alignment with market needs.
Innovation should be at the heart of your strategy, involving new materials and designs to keep your brand at the forefront of the industry.

✅ Consider consolidating your suppliers to streamline operations, reduce costs, and foster closer partnerships for enhanced quality and sustainability.

✅ Smart use of colors and diligent data analysis can guide your decisions on which styles to continue and which to revise or discontinue.

✅ Carefully planning your product range to ensure a coherent collection where each item complements rather than competes with the others will optimize your sales potential.

This guide is a concise roadmap for any clothing brand looking to grow in a sustainable, strategic manner. Watch the full video for detailed insights and actionable strategies to take your brand to the next level.

How To Grow Your Clothing Brand - Part 2 - Collection & Product | AEP077

In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's aesthetic appeal, operational efficiency, and market success. This approach can transform your collection presentation, making it a powerful tool for both marketing and website engagement. 

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/

#FashionDesign #CollectionDevelopment #clothingbrand

Why You Should Build A Collection With An Outfit Perspective | AEP076

Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.

In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth and sustainability of your apparel brand. With a focus on addressing current global challenges and the importance of a solid operational backbone, our aim is to offer insightful, applicable guidance for brand owners across the spectrum.

Highlights Include:
Building a Purpose-Driven Brand: An exploration of how to define and integrate core values into your brand identity, ensuring resilience and relevance in a competitive market.

Enhancing Operational Efficiency: Practical advice on streamlining business processes to improve efficiency, reduce costs, and maintain quality.

Goal Setting and Strategic Planning: Guidance on establishing clear, actionable goals and developing a roadmap for achieving them, critical for focused growth.

Financial Management Insights: Tips on managing your brand’s finances, from optimizing margins to strategic investment, ensuring financial health and the potential for expansion.

Engaging with Your Audience: Strategies for cultivating a strong relationship with your customer base, building loyalty, and a sense of community around your brand.

This video is for fashion entrepreneurs seeking to strengthen their brand’s foundation and navigate the path to growth with confidence. Our approach combines industry expertise with practical solutions, designed to be directly applicable to your business.

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/
Costing Sheet: https://www.apparelentrepreneurship.c...

6-Step Startup Course: https://academy.apparelentrepreneursh...

Stay connected with our newsletter: https://www.apparelentrepreneurship.c...#clothingbrand #clothingbusiness #fashionbusiness


AEP030 - 9 Marketing Ideas For Black Friday

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