The Apparel Entrepreneurship Podcast

In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK. 

Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our deep respect for the outdoors. Since the start, they have been on a mission to use eco-friendly materials to lessen the impact on the places we love.

What started as a small idea born from Richard’s personal passion and global travels has blossomed into Passenger, a brand that champions sustainability, encourages exploration, and captures the essence of escapism. 

In this episode we talk about:

👕 Why Passenger was founded - Learn about the unique origins of the brand and how personal passion and global travels sparked its creation. 

🌿 Sustainability at its core - Richard discusses how Passenger is pioneering in eco-friendly practices and responsible fashion, striving to give back to the planet. 

🌍 Global inspiration, local action - Explore how influences from the Pacific Northwest and Canada have sculpted Passenger’s distinctive style. 

📈 Business growth and challenges - Hear about the hurdles they've overcome and the strategies that propelled Passenger from a modest startup to a million-pound business. 

🚀 Future horizons - Get insights into Passenger’s future plans for expansion and how they continue to innovate in the fashion industry.

Richard’s story is not just about building a brand; it’s about igniting change and pursuing a mission that goes beyond apparel. Whether you’re an aspiring entrepreneur, a fashion enthusiast, or someone passionate about sustainability, this episode is packed with valuable lessons and heartening stories.

🎧 Listen now to get inspired by a journey of passion, innovation, and resilience!

Passenger: https://www.passenger-clothing.com

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com

#ApparelEntrepreneurship #SustainableFashion #EntrepreneurJourney #FashionInnovation #PassengerClothing

In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. 

The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. 

We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production.

Episode Highlights:

Tune in to gain valuable lessons on building a brand with a strong identity and ethical foundation. This episode offers a deep dive into combining passion with business acumen to create a lasting impact in the apparel industry.

YMR Track Club: https://ymrtrackclub.com/

🔥 RESOURCES WE CREATED FOR YOU!

In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry.

Links

We’ve worked with hundreds of brands and many of them have this in common 👇

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/

Desinder: https://www.desinder.com/

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen.

In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's aesthetic appeal, operational efficiency, and market success. This approach can transform your collection presentation, making it a powerful tool for both marketing and website engagement.

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/

Desinder: https://www.desinder.com/

Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.

In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business.

We cover what it means and how to implement sustainability in:

✅  Brand values & mission

✅  Marketing

✅  Collection & design

✅  Sourcing & manufacturing

✅  Packaging

✅  Logistics

✅  Product care & afterlife

✅  Sales & communication

Sustainability is becoming increasingly important to consumers, and the fashion industry is no exception. We discuss how a clothing brand can be more sustainable in all stages from idea to sales.

We start by discussing the importance of sustainability and the challenges the fashion industry faces. We then discuss the different ways that you can make your brand more sustainable, including:

✅  Choosing sustainable materials

✅  Using sustainable manufacturing processes

✅  Reducing waste and pollution throughout your supply chain.

✅  Packaging your products in sustainable materials.

✅  Marketing your brand in a sustainable way.

We also share tips for building a loyal customer base and positively impacting the environment. We talk about the importance of transparency, storytelling, and community engagement.

🔥 Apparel Entrepreneurship - https://www.apparelentrepreneurship.com/

🔥 Desinder - https://www.desinder.com/

In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesive for customers to recognize you. It will help you attract new customers who can identify & relate to your brand. It also helps you stay consistent season after season, year after year.

In this Masterclass Ana teaches you: 

✅  Why design language matters 

✅  What your designs should include 

✅  Satisfaction points and what to always consider in your designs 

✅  The essential building blocks of design 

✅  How to find inspiration 

✅  How to create your unique design language 

✅  How to integrate sustainability when designing    

Ana is an accomplished apparel designer with over 20 years of experience, a BFA from Parsons School of Design, and education from the Academy of Tailoring and Cutting in Stockholm. She founded the design agency, Desinder in 2007, has created award-winning designs, and worked with renowned brands such as Peak Performance, Salomon, Helly Hansen, and Orage. Ana's commitment to excellence and innovation has earned her a reputation as one of the most influential designers in the sports and outdoor field.

There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business.

Apparel Entrepreneurship

Courses