Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name.  Choosing a great brand name is not easy, we know that. In this episode, we give you clear guidelines for coming up with a name for your clothing brand. The clothing brand name is an important part of your business and what your customers think of your brand. When you choose the right name, your customers immediately identify with your value proposition. If you would choose the wrong name, your customers have no idea what your business stands for or what it does. The importance of your brand name has to do with human psychology. As human beings, we evaluate information quickly and make judgments in a snap. We usually make up our minds in only a few seconds, and then it takes much longer to change that first impression.  There are many aspects to a great brand name, and in this episode, we share some of them.

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more.

We are talking about building a successful clothing business, and discussing how to grow a clothing brand from $0 to $45 million.

Not only do we talk about Tony’s story and listen to how he has succeeded in the business, but he also talks about how he had to leave the company he founded, and was left with nothing. It’s a must-listen if you want to avoid the same situation.

Apparel Entrepreneurship

Desinder

In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your business growth. Don't do the same mistakes when running your clothing brand.

In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bit easier for you, we have examined the mistakes that we've seen most often, and present them in this episode.  

Learn how to start and run a clothing brand: https://www.apparelentrepreneurship.com/ 

Get help with strategy, branding, and design: https://www.desinder.com/

Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through the leading apparel strategy, branding, and design agency Desinder. In this episode, they are using this experience to explain what you can do, when it comes to handling the collection, marketing, and finances on a tight budget.

Get help to start and run your apparel brand: https://www.apparelentrepreneurship.com/ 

Apparel strategy, branding, and design agency: https://www.desinder.com/

If you haven't been running a clothing brand before, it may be difficult to know what to expect. We are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to figure out when starting your clothing brand.

In this episode of The Apparel Entrepreneurship Podcast, we are answering questions from apparel entrepreneurs. We will cover four topics that our community has requested, which are all very relevant today.

The four topics we talk about in this episode are:

In this episode of the Apparel Entrepreneurship Podcast, we cover a specific set of questions to better prepare yourself and your family & friends for what it will take to get your brand going. Working through these questions before you start your brand will make you better prepared to run your business in a successful way.

Enjoy episode 61!

Course: How To Start A Profitable Clothing Brand

Course: How To Grow Your Fashion Brand Online

The Apparel Entrepreneurship Members' Club

In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid.

Put on your headset and enjoy episode 60.

Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator

The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We give you a list of things you need to know before launching your fashion brand. When you are prepared you can make a better plan and more easily handle challenges that arise.

Bring out your notebook, turn up the volume and listen to episode 59 of the Apparel Entrepreneurship Podcast.

Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator

Sell more products online: How To Grow Your Fashion Brand Online

Run and scale a successful and profitable brand with tools, resources, supplier & manufacturer databases, and supported community: Join the Members' Club