In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend?

This episode is both for brands about to start that need help figuring out their niche, as well as established brands that are having issues attracting customers.

Sit back and enjoy AEP053!

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