Aeroplan buys back Aimia, a loyalty analytics company, for $450 million. Previously Aimia rejected a $250 million dollar offer from Aeroplan.

The Global Ad Trends report by Warc predicts a nearly 30% increase in digital ad spend over last year. The majority of this spend is directed to social media platforms like Facebook and YouTube. Your editor (that's me) believes this is only the start of the shift in ad spend.

Tobii releases Pro Lab VR 360 which enables researchers and academics to use 360 video and biometrics when tracking eye movement in virtual reality. Researchers are able to place people in immersive scenarios for behavioral studies. They also include biometric data to measure emotional responses like fear and excitement.

The7Stars partners with LivingLens and Peek Content to offer video insights through their new platform, Lightbox Illuminates. The product has features such as video diaries and video capture for qualitative research.

FiscalNote, which tracks legislation data, acquires CQ Roll Call, which focuses on political news, for $180m.

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