MRx News

Qualtrics is filing for IPO. Their goal is to raise $200 million. In particular, they are emphasizing the value of their Experience Management platform which it says enables clients to gather a new class of richer data, called Experience Data or X-Data. They also claim that X-data is a market opportunity worth $44 billion this year.

The Insights Association and A to Z Communication Coalition are urging the FCC to rewrite the TCPA legislation. The issue is around the phrase that autodialers are defined as "using a random or sequential number generator", which depending on its interpretation would greatly affect how telephone surveys could be conducted legally.

FCB Health Network launches Solve(d), a new unit which offers marketing analytics, predictive modeling, media planning and more. Ken Beatty will serve as Managing Director.

The Dentsu Aegis Network is set to acquire Namics AG, a full-service digital agency. Namics will become part of Merkle, their data-driven marketing arm. The goal of the acquisition is to increase its presence and enhance it's CX technology.

Sam Lowe takes on the role of CTO for Streetbees.

Saint Betteridge joins Unruly, a social video advertising platform, as UK commercial director.

Alexandra Lauber (that's me) is stepping down from her role as the host of MRx News. This show will be put on pause for the moment, but stay up to date with Happy Market Research through the flagship podcast and through all our social channels: AT HAPPY MRXP everywhere.

FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner. And Palantir Technologies may be following in SurveyMonkey's IPO footsteps.

GfK and Commercial Radio Australia are partnering to release a pilot program to measure radio audience through a combination of diary and electronic measurement. The goal is to get a holistic picture of radio listenership.

Palantir Technologies Inc. may be filing for IPO next year with a valuation up to $41 billion. Palantir Technologies is a big data firm that analyzes massive amounts of data for intelligence agencies and governments including being credited with helping locate Osama bin Laden in 2011.

Cardlytics is to open its first office in India to hire a team of 80 people to push into research and development. Cardlytics partners with financial institutions to run their banking rewards programs.

MMR is launching a new platform for MMR Express tools, which leverages automation to save money and time. The platform has been designed to offer more customization.

Hey.ai launches their platform for public use. It uses artificial intelligence to deliver insights about users' own social media use.

Nielsen acquires GfK's Pet Specialty POS business to provide measurement services of pet specialty data in the US.

Dodge Data and Analytics acquires Integrated Marketing Systems. Dodge provides analytics and software workflow integration solutions. IMS provides information about architecture and engineering sectors.

Argus Media, a commodity price reporting agency, has acquired Integer Research, which provides market intelligence to the fertilizer, industrial chemicals, and wire and cable industries.

MDC Partners is promoting Ryan Linder from US CMO to EVP and Global CMO.

Kenneth Hamilton takes on the role of senior survey programmer at Touchstone Research.

Pushkar Kulkarni joins Ipsos as the Global Development Director, Audience Measurement.

FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/

Lucid is rebranding its Federated Sample, Fulcrum, and Proof into Monetization, Marketplace and Audience. All current projects will be able to proceed as normal as the unify their products under one brand.

GlobalWebIndex launches new software, Pollpass. Pollpass uses a chatbot-led survey in messenger format.

Thunder Experience Cloud, a platform that personalizes and measures cross-channel advertising, closes $6 million in funding. At the same time, they have appointed Marco Matos as Head of Product and Jack Hallahan as VP of Strategic Partnerships.

Tobii Pro releases Tobii Pro Nano, a portable eye tracker for researchers that plugs into the USB port of any computer or tablet.

JD Power and ClickFox partner. JD Power will leverage their expertise in consumer research, data analytics, and customer experience of ClickFox's customer journey platform.

Scripps is to acquire Triton, a digital audio specialist, which measures music and podcast streaming for Spotify, Pandora, and iHeart. They have acquired Triton for $150 million dollars.

Dr. John Malatesta has been promoted to CEO of Codewise, an AI ad measurement and management company.

Chris Falkner takes on the role of Vice President for Cuebiq.

FIND US ONLINE:

www.happymr.com

Facebook: https://www.facebook.com/pg/happymrxp

Twitter: @happymrxp

Instagram: @happymrxp

LinkedIn: https://www.linkedin.com/company/happymarketresearch/

TVSquared announces changes to its ADvantage platform. It will now model the long-term effect of TV campaigns over the weeks and months following the airings of ads.

Opinium publishes research that reveals that Amazon is the most connected brand, followed closely by Google and then Heinz.

The Insights People, who has the most comprehensive market intelligence resource on kids, has secured a "six-figure investment" from SuperAwesome in the UK.

InMobi has acquired Pinsight Media from Sprint. InMobi provides enterprise platforms for marketers, while Pinsight is a mobile data and targeting company. Together they will partner for digital and mobile marketing.

Ebiquity promotes Peter Cornelius to Managing Director for Australia and New Zealand. They also promote Richard Basil Jones to global President.

Martin Finchman becomes a chairman for Gorilla, which specializes in VR and AR for market research firms. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

ICF wins a $200 million dollar contract with the U.S. Agency for International Development to conduct demographic and health surveys. This includes researching, analyzing and disseminating data about malaria, HIV/AIDS, and nutrition among others.

IQVIA announces that their commercial technology suite has been selected by Roche for deployment across more than 100 markets. The goal will be to drive more meaningful customer engagement and inform commercial decisions.

ResearchBods won a contract of their own. They will build and manage online insights for supermarket chain, Asda. The insight community, called Pulse of the Nation, allows Asda shoppers to provide feedback on a variety of topics.

Ipsos acquires staff from Market Pulse International's APAC mystery shopping team. Thirty team members will be joining Ipsos own Mystery Shopping team for Australia, New Zealand, and Thailand.

The Advertising Research Foundation has acquired the Coalition for Innovative Media Measurement.

Amanda Dudding will be the Director of Public Affairs Research for Ipsos New Zealand.

Ita Murphy takes on the role of UK CEO for Syzygy, a digital agency owned by WPP. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

comScore and Oracle Data Cloud are partnering to offer audience targeting using new TV segments. Users can use the Oracle Data Cloud and comScore's demographic and OTT segments to target for ad campaigns via DSPs or social networks.

P2Sample releases an update to their automated insight platform, P2Perform. It will now leverage artificial intelligence to improve targeting and conversion rates.

Voxpopme secures 1.5 million pounds from Mercia Technologies which it will use to scale its business, which is already on track to doubling revenues this year. The Happy Market Research Podcast released an interview with Voxpopme CEO, Dave Carruthers, just last week. Be sure to give that a listen.

IRI releases new upgrades of their own. Their electronic point of sale platform, E-Market Insights, now has the industry's largest pool of e-shopper and e-POS data, according to their press release.

Jonathan Fox will be the Director of Effectiveness for Nine, an Australian Broadcaster. He previously held a similar role at Ebiquity.

Meltwater promotes from within. David Hickey takes on the role of Director of Strategy for APAC, while Cimon Constantine steps into Hickey's previous position, leading Australia and New Zealand operations.

FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/

Pollfish, a mobile survey network, has launched a new offering that connects to third-party platforms like Qualtrics and SurveyMonkey. Pollfish CEO, John Papadakis, is appearing on our partner podcast, the Happy Market Research Podcast, in the coming weeks. Pollfish integrates surveys into mobile apps.

Standard Media Index has chosen to use Nielsen data to improve its AccuTV service, which reports on advertising spending and trends. Access to Nielsen data will allow them to triple the number of channels they were previously reporting on.

GfK announces their NextGen Hackathon which challenges undergraduates to extract insights from raw data.

System1 reports slower than expected gross profit for H1 this year. They expected 5% shrink but instead found themselves at a 14% loss compared to this time last year.

NPD Group and Planalytics partner to combine Planalytic's weather data with NPD's POS data to gain visibility into how weather affects demand for different products.

Business intelligence company, Advance Publication, has acquired a majority stake in Newzoo. Newzoo is a video game and esports analytics firm.

Matt Taylor takes on the role of Director Audience Insights at Twitter.

Gai Le Roy, who has been serving as interim CEO of IAB for Australia, takes on the job permanently.

Crystal Jones will now lead the Global Data Protection and ePrivacy program for ICF.

Join the Dots adds Rory Corcoran and Emily Goddard to director positions.

FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/

SuperData, a games industry researcher owned by Nielsen, has launched Arena, a tool that measures audiences for online gaming and esports. The new Arena dashboard displays in-depth audience metrics and insights into online gaming video and streaming.

According ESOMAR, the marketing research industry is worth 76 billion dollars, which includes analytics and other new research methodologies. Not too shabby, Insights Pros.

PRS IN VIVO also launches new services: a new automated, web-based packaging evaluator called PackFlash. It will allow clients to quickly evaluate new designs for packaging.

Gallup Iceland, a market research agency, has selected Confirmit Horizons platform to handle its data collection. Lucy Joyce, formerly of Ipsos, takes on the role of Chief Client Officer at Kantar Public.

Jerome Cochet takes on a new role for dunnhumby: Global Managing Director for Media.

Glen Collins joins Smart Connect Research as the VP of Sales.

Oliver-Thomas Wade is now the VP of Global Retail Management at GfK.

Nick Baker has been appointed to the role of Managing Director at Morar HPI.

Meyers Research brings on Ray Bledsoe as Regional Sales Director and Michael Bailey as Research Associate.

Bonamy Finch, an analytics and insights agency, makes a rash of new hires to support its continued growth. Andy Fitzgibbons joins as a Director of the Research Solutions team. Michael Fisher takes on the role of Director of Customer Analytics. Madi Sattari joins as a Data Scientist. And, Steven Pesarra, Mike Pavey, Antiopi Tsaousi and Maria Stonehouse join the Advanced Analytics and Research Solutions teams. Congratulations to you all. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

Kantar is partnering with Engagement Labs to help brands understand their online and offline impact. They will combine social listening with analysis of 'word of mouth' conversations to create a holistic picture.

Roku, a tv streaming service, has set up a Measurement Partner Program of 11 companies including Nielsen, Kantar, and comScore to quantify the impact of OTT advertising on its platform.

Focus Pointe partners with LivingLens to launch FPG Video Capture to gather video, images and audio from respondents' mobile devices.

TTEC Holdings launches their own platform called the Humanify Insights Platform which combines analytics with machine learning to predict consumer behavior.

Jon Boeve is now the Head of Client Development at Watch Me Think, a behavioural research agency.

Matt McLellan takes on the role of customer propositions at Tesco. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

Google is shutting down Google+ following a breach hundreds of thousands of users private data between 2015 and March this year. That's a lot of people. And that's a long time. Google is planning major privacy changes in response.

Vizio has agreed to pay $17 million in a class action suit for tracking viewers behavior without their permission and selling data to third parties.

YouGov reports a 9% increase in revenue for this year through July 31st.

Corus releases a new platform that gives instant consumer insights. They are able to deliver on projects in hours instead of weeks.

MindMover launches a new platform called QuMind, which leverages artificial intelligence in their suite of quantitative and qualitative research tools.

Dentsu Aegis Network, which is owned by marcom, has acquired B2B International to create the world's largest marketing network offering that specializes in B2B solutions.

Chris Modzelewski takes on the role of CEO at MarketSight.

Maureen Doherty has been promoted to VP of Commercial Data Partnerships at GfK MRI.

Jeffrey Henning will be the executive director of the Market Research Institute International for 2019.

Siddhartha Dutta has been promoted to the Managing Director of Asia for Lightspeed.

Adrian Bogdan Vasile joins OzTAm as Projects Director.

FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/