MRx News

System1 is launching a new ad ratings subscription service which will provide users with access to their database of advertisements broadcast in the UK and the US.

Euromonitor adds 20 new countries to its intelligence and market analysis in order to cover 98 percent of the global GDP.

The Market Research Society and Centaur Media are collaborating for this year's Festival of Marketing, which will be in London on October 10th and 11th.

Fuel Cycle partners with UserZoom, a CX research testing company.

Gartner sells Metrics that Matter, a development analytics firm, and CEB Challenger, a suite of professional development solutions. Both have been sold to investor Marlin Equity Partners, who have recently had a slew of acquisitions. The deal is expected to close in the fourth quarter this year.

Nielsen appoints David Anderson as it's new CFO.

Diane Surette has been promoted to Chief Client Officer at Burke.

WPP-owned Gain Theory has appointed former Unilever exec, Shawn O'Neal as CEO of North America.

Thomas Schmidt joins GfK as SVP for Sales Effectiveness.

Maru/Blue adds six new team members: Katie Gawlik, Sal Rustom, Terry Kim, Michael Theophile-Uruena, Aruran Tharmalingam, and Valen Arnesto.

Former Nielsen CFO Brain West joins Reuters' Financial and Risk division as CFO.

Kelvin Amos returns to Crowd DNA as Strategy and Innovation Director in London.

Lena Cox has been promoted to Group Client Director of Infotools for its global Coca-Cola partnership.

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Women in Research (WIRe) releases the top places for women to work at. There were a total of 56 entries from 43 companies considered, but only 11 were named. The top 11 includes: BuzzBack, C Space, EMI Research Solutions, FreshMinds, and many more.

Gfk MRI and E-Poll Market Research launches a platform to help agencies and advertisers choose endorsers and spokespeople. The new platform also guides decisions for celebrity-based marketing.

Congratulations to Ben Page and Jeremy Bullmore for being appointed as patrons for The Archive of Market and Social Research.

Jeremy Pee joins Marks & Spencer as chief digital and data officer.

Wilko appoints Neil Feakins as customer insights and data director.

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Nielsen buys SuperData Research, a digital games market intelligence provider.

Factual raises $42 million from investors to help establish its APAC headquarters in Singapore. And to help lead the headquarters, Factual hires Chris Pattinson, former Grapeshot executive.

Crimson Hexagon launches a reverse image search service that allows market researchers to discover consumer sentiment and reactions to image-based content.

Netscribes opens an office in Singapore. And according to its founder and CEO, Sourav Mukherjee, this will allow the company to strengthen its relationship with existing clients.

Shapiro+Raj transfers its Qualitative Fieldwork Practice to Schlesinger Group.

SurveyGizmo appoints former Accenture Partner David Roberts as Chief Executive Officer.

Former GroupM Analytics CEO/CDO, Harvey Goldhersz, joins IRI Media Center of Excellence as Executive Vice President of Data and Innovation.

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Former 360i chief executive Sarah Hofstetter joins comScore as its president. Her term will start on October 4.

The revenue for WPP's Data Investment Management division dropped 4.9 percent during the second quarter.

BuzzBack partners with LivingLens to add video to its interactive projective techniques and voice to its current service.

Regular listeners of MRx News may recall that we have been following the transition of Canada's market research association. Now, plans have been formed to launch the new association. It will ensure that member firms conduct ethical and thorough research, as well as look into advocating regulatory and legislative matters.

Kitchen8 hires Yuka Uchijima as senior insight and innovation strategist.

Flamingo co-founder, Kirsty Fuller joins Big Sofa as chief commercial officer. Her term will start on October 1.

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Maru/Blue releases Agile Self-Serve, a DIY survey solution that promises thousands of completes within hours across the U.S., U.K., and Canada. The service includes instant deployment, automated reporting with longitudinal tracking and programmatic sampling.

FlexMR, a U.K. online research specialist launches InsightHub. The integrated platform brings ranges of existing research tools and services together.

MetrixLab opens an office in Milan, Italy where Luca Antonietti will be the managing director. MetrixLab, which merged with Macromil four years ago, specializes in analyzing consumer data from over 90 countries.

Crowd DNA opens a new office in Singapore where they have appointed Emma Gage to lead. The research firm specializes in the media, fashion, technology and entertainment sectors.

Ascential buys Brand View. Brand View provides retailers and manufacturers with data and analysis. According to Ascential, Brand View will add to it's eCommerce analytics offering.

Former JWT executive, Josie Brown joins Tennis Australia as the Chief Insights and Marketing Officer.

The Leading Edge brings on two new regional CEOs. Gillian O'Sullivan will be leading APAC as Chief Executive, and Chris Paxton has been promoted to CEO of EMEA.

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SurveyMonkey files for IPO. Sheryl Sandberg is donating to her 10 per cent stake to charity.

Research Now SSI adds to their team in Romania, Bulgaria, and the Netherlands.

ConsumerDNA adds to their product with the Product Experience Hierarchy which identifies where consumers spend their time and money.

Headset Insights adds California's legal cannabis industry to their business intelligence platform.

Owler, a competitive intelligence firm, raises an undisclosed amount in Series B-1 funding.

WPP lines up Mark Read as their new CEO.

Confrimit promotes Heidi Brumbach to EVP for Global Human Resources

Todd Saypoff joins Lucid as CFO.

Howard Luks takes on a newly created role at Eyeota. He will be the Senior VP of Data Products and Partnerships.

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Thank you for tuning in, Insight Pros! Today, we are interviewing some awesome guests on sight in San Fransisco and San Jose, so the team is not able to produce MRx News for today only. We will be back with a vengeance tomorrow. Keep sharing your feedback, you comments, your notes. We drink it up!

Forrester Research launches a certification program in customer experience based on the firms 20 years of experience. It consists of a six-week online course of hands-on learning through six self-paced lessons.

Prezi, the presentation platform, released a study showing that attention spans are not shrinking but instead are more selective. Contrary to popular belief, the ability to focus has actually improved.

Amobee has completed its acquisition of Videology's assets with the goal of combining TV, social, and digital tools in one platform.

Paul Neuzil assumes the role of VP of business development at Consumer Connections Inc.

Derek Swanson joins Macromill as Senior VP of Strategy and Corporate Development.

Infotools hires John Bird as EVP client development.

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In one of the most creative qualitative research studies I've heard of, InsightsNow is working with LEGO to use their bricks to have respondents build stories in response to a moderator's questions. This method was awarded the Next Gen Market Research Disruptive Innovator Award. Man these award titles are long! Congrats to Karen Lynch and Siri Lyn, the developers of the PlayFULL Insights approach.

Nick Bonney, formerly Camelot Head of Insight, has set up his own consultancy, Deep Blue Thinking, to improve the outcomes of clients' research projects. His goal is to find hidden and impactful stories in already collected data.

Gongos relocates its headquarters to a 20,000 square foot space. The new space will facilitate the team's rapid growth, as they have already added 10 new people to their team in the past month and anticipate doing so again in the coming weeks. Congratulations, Gongos!

Valassis gets a patent for its data hygiene process. Valassis uses technology to connect and refresh various types of data.

Podcasting continues to grow and is ripe for marketing, according to a Nielsen Fanlinks Survey.

In human capital news… Hitwise adds to their c-suite. Timur Yarnal, formerly of comScore, joins as CEO and President. Nigel Wilson takes on the role of COO.

Merkle hires Simon Rice to be the Data Protection Officer of EMEA which is a new position for them. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

Nielsen is facing a class action suit. The complaint alleges that Nielsen misrepresented how prepared they were for GDPR thereby falsely bolstering the stock value.

A recent article from the New York Times, emphasizes that millennials and post-millennials need to make an emotional connection to your brands for it to succeed. Brands should highlight the meaningful work they do, a la Dawn saving ducklings from oil spills. They're so fluffy I'm going to die!

A recent study from the In-House Agency Forum and Forrester reveals that marketing and marketing research agencies are being increasingly moved "in-house". Companies from all different industries were surveyed, and in-house agencies have increased 52% over the past decade.

NRC, which provides healthcare data, announced the winners of its NRC Health Consumer Loyalty Awards. They are the first and only loyalty-based hospital rankings in the United States.

FocusVision wins outstanding innovation for customer experience management award from MarTech. That's a mouthful! Congratulations, FocusVision! Our partner podcast, The Happy Market Research Podcast, has an upcoming interview with the FocusVision CEO about this and other MR topics coming soon! FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/