Nielsen is facing a class action suit. The complaint alleges that Nielsen misrepresented how prepared they were for GDPR thereby falsely bolstering the stock value.

A recent article from the New York Times, emphasizes that millennials and post-millennials need to make an emotional connection to your brands for it to succeed. Brands should highlight the meaningful work they do, a la Dawn saving ducklings from oil spills. They're so fluffy I'm going to die!

A recent study from the In-House Agency Forum and Forrester reveals that marketing and marketing research agencies are being increasingly moved "in-house". Companies from all different industries were surveyed, and in-house agencies have increased 52% over the past decade.

NRC, which provides healthcare data, announced the winners of its NRC Health Consumer Loyalty Awards. They are the first and only loyalty-based hospital rankings in the United States.

FocusVision wins outstanding innovation for customer experience management award from MarTech. That's a mouthful! Congratulations, FocusVision! Our partner podcast, The Happy Market Research Podcast, has an upcoming interview with the FocusVision CEO about this and other MR topics coming soon! FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/