comScore and Oracle Data Cloud are partnering to offer audience targeting using new TV segments. Users can use the Oracle Data Cloud and comScore's demographic and OTT segments to target for ad campaigns via DSPs or social networks.

P2Sample releases an update to their automated insight platform, P2Perform. It will now leverage artificial intelligence to improve targeting and conversion rates.

Voxpopme secures 1.5 million pounds from Mercia Technologies which it will use to scale its business, which is already on track to doubling revenues this year. The Happy Market Research Podcast released an interview with Voxpopme CEO, Dave Carruthers, just last week. Be sure to give that a listen.

IRI releases new upgrades of their own. Their electronic point of sale platform, E-Market Insights, now has the industry's largest pool of e-shopper and e-POS data, according to their press release.

 

Jonathan Fox will be the Director of Effectiveness for Nine, an Australian Broadcaster. He previously held a similar role at Ebiquity.

Meltwater promotes from within. David Hickey takes on the role of Director of Strategy for APAC, while Cimon Constantine steps into Hickey's previous position, leading Australia and New Zealand operations.

FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/